Content Marketing Tips

Attracting visitors to your site is important, making them stay on site and having them return time and again is even more so. The most successful way to achieve true sustainability in your web endeavours is to build a rich, informative, and engaging content driven website. Content keeps your website fresh, and offers visitors a reason to return often. It also serves as a fantastic tool for building links and strengthening your SEO strategy. Good content gets shared with fellow users and is a great way to build in-coming links. It is important to avoid ‘black-hat’ web tactics to ensure…



Understanding SEO

Search engine optimisation (SEO) is the art of designing a website so as to gain a good ranking with online search engines. The goal is to enable those who would be interested in the site’s content to easily find it. Whether you are selling a product, promoting a message, or simply sharing information, a website that is effectively optimised can attract more visitors, thereby making the site more successful. SEO has evolved considerably since its advent. Originally, SEO included such tactics as placing hidden text on the page, making use of deceptive redirects, and repeating keywords multiple times (known as…



SEO Friendly Web Design

If your site has old code or you want to give your site a new look, SEO and search engine rank is a concern for an established website and its owner. When you redesign a site, you want to make an attractive website for your users, but moving pages and transitioning code is somewhat delicate when working with SEO and ranking. Create Unique and Compelling Titles When designing the code, make sure every page does not have the same title. Google Webmaster Tools will show you an alert if every page on the website has the same title. The title…



Pay Per Click Advertising

Of the many elements of online marketing, pay per click (PPC) advertising is one of the quickest and most straightforward ways of getting traffic to your website. With PPC advertising, you can also enjoy having complete control over the advertising costs. You’ve probably already heard of Google AdWords. Although there are other companies which provide PPC advertising, this is by far the most common one. AdWords and other PPC programs work by placing advertisements on sites which have AdSense installed on them. Hundreds of millions of webpages have AdSense installed, since it provides a small stream of income to the…



SEO Tips

With some sensible planning and diligent work you can lift your site high in the search engines’ rankings. But make a few crucial mistakes, and your site may never leave the bottom. There are a few common mistakes that people make when optimizing their websites with on page SEO. So here are four examples of what NOT to do: 1. No Alt Tags Perhaps the most common mistake people make with on page SEO is leaving alt tags out of images. The alt tag is the text that shows up when a cursor hovers over an image. It’s also displayed…



How to Write an Email Marketing Letter

Receive. Read subject. Delete. These actions can be carried out by your user in less than two seconds. So why did you spend 20 minutes preparing what you thought was a carefully worded email that tackled all the right points? Read on to find out more. Increasing Importance in E-Commerce — Get it Right! Understanding how your readers think is vital to getting your email opened, read and actioned. There are many traps to avoid when crafting your email communications in order for them to cut through the overwhelming amount people receive daily. The ease at which emails can be…



8 SEO Tips That Will Skyrocket Your Websites Online Exposure

Getting your website noticed online can be a difficult proposition. Beyond choosing a catchy domain name, what tools are at your disposal to increase your online exposure? One of the best tools available for this purpose is SEO — search engine optimization. This process works by creating web content that contains a certain number of keywords. When you’re content is properly saturated with these keywords, the chances of your website popping up in relevant search results is greatly increased. Here are eight SEO tips that will boost your websites online exposure: 1. Keyword Selection Keyword selection is the most important…



What is Pay-Per-Click (PPC) Advertising?

Mar, 07, 2011 | Website Marketing | 0 Comments

Attracting people to your web site gets harder every year as more sites pop up on the Internet, all biding for attention. So how do you compete? One way is to implement PPC advertising, also known as Pay-Per-Click advertising. The principle behind PPC advertising is that each time a customer clicks on the ad link, a small sum is paid by the ad owner to have the Internet surfer directed to a specific web site. As advertisers only pay the host when the ad is clicked, the idea is to carefully focus your advertisements to attract potential buyers from your…



Creating Convincing Copy For Your Website: What NOT to Do

Mar, 01, 2011 | Website Marketing | 0 Comments

Successfully marketing your business involves more than just having a website. Traditional (but still effective!) ways to promote your business offline include printing brochures, advertising in magazines, distributing email newsletters and sending out direct mail. To push people to your website, these offline marketing methods are ideal. They help get people talking and generate traffic, increase page views and, ultimately, increase sales. Streamlining your web copy and offline marketing strategy For this reason, it’s incredibly important that your offline marketing material and website work in tune with one another. Effective offline marketing will drive potential customers to your site like…



Website Marketing – My Website Has Just Gone Live – Now What?

Jan, 21, 2011 | Website Marketing | 0 Comments

You’ve probably been quite busy up until now getting your new website set up. You’ve bought some quality web hosting; researched and registered a fantastic domain name; you’ve even gone through the process of choosing a design. At this moment, however, you’re sitting there twiddling your thumbs and asking, “Now what?” Getting a website is not the final step in getting a new business presence online. People need to know to find you, and there are a number of ways to make that happen. Just follow this handy list and, soon enough, visitors will be flocking in. Notify Personal Contacts…



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