WordPress for Beginners #2: How to optimise for Google and People

Welcome to the second part in a three part series about starting and maintaining a WordPress website! In the first part we took you though how to set up your first website With a simply step by step guide. Now we have your site hosted and domain name registered, its time to start creating and tailoring unique content for it! A website is like a digital business card (especially the landing page) so you will want to think about your content to make it friendly for both search engines and people. Search Engine Optimisation (SEO) is an absolute must if you…



Three Security Features All Websites Should Have

Digital Pacific regards security of your website one of our top priorities regardless of which service we provide to you (from shared hosting to dedicated servers), and we maintain a vigilant stance against intruders by keeping our security systems up to date, that being said, there are things that you can do to further minimize the security risk to your website. Many people take it for granted, but website security is often the first thing to consider while developing a new website. We offer this service, but if you have built your own, this means consulting a web development expert…



10 Undeniable Benefits of Using Google AdWords

Launched October 23, 2000, Google AdWords is a pay-per-click (PPC) marketing platform in which advertisers create custom ads that appear as sponsored listings in Google’s search results and partner websites. While some business owners disregard the platform as an unnecessary expense, most digital marketing experts agree it’s a smart investment. So, if you’re a business owner who’s skeptical of AdWords, check out the following benefits listed here. 1) You’re Only Charged for Clicks When advertising your website on the AdWords Search Network, Google doesn’t charge you for creating or showing your ads, but only when someone clicks your ad. If…



SEO Strategies: What works today?

Search Engine Optimisation (SEO) is something that should be on any marketer or business owner’s mind. It includes many tools and techniques that you can use to get your website to rank higher in search engines.  The way SEO works has changed over time, but there are some SEO strategies that are here to stay. This article will teach you about some common, current strategies for SEO and how they can impact your website’s visibility in search engines. Write high-quality content with users in mind More often than not, when people start diving deep into SEO, they start deviating from…



Facebook Chat For Your Website?

Nov, 30, 2017 | Community, Web Design, Website Marketing | 4 Comments

Ever visited a website and noticed a little tab in the bottom right corner, usually something along the lines of “We’re online!” or “Chat with us now!”. Perhaps you’ve even used this feature yourself and chatted with a sales or support person on the website you were browsing. If you’ve ever felt like this would be a great feature to have on your own website, you may have started to research live chat software, and possibly come to the conclusion that the best ones come with a bit of a hefty price tag – particularly for a small business. Well,…



Website Completion Checklist

Mar, 11, 2015 | Web Design, Website Marketing | 0 Comments
Website Completion

The task of building a website isn’t something that should be taken lightly since the very look and functionality of a website provides a big influence on the actions in which your visitors may take. A poorly designed but well functioning website can turn your potential customers away, while an amazingly designed but unusable website can do the same, making it important to create the right kind of balance. However, getting this kind of balance from the word go can be a little tricky and is more often than not addressed once a website has already been developed. It comes…



How and Why Your Business Should Be Actively Using Facebook

Business Facebook

Facebook is a powerful tool designed to allow easy interaction between friends, family and associates for anyone around the world. However, the ability to effectively promote your business and it’s products or services via the social platform is of significant importance and super easy to do, should you know how to go about it in the best way. Facebook boasts more than 1 billion, yes billion with a b, active users which is a huge amount of potential reach for businesses looking to further expand their customer base and brand recognition. Getting your name and products out and in front…



SEO Tips For Business Websites

Jul, 29, 2014 | Attracting Clients, SEO Explained, Website Marketing | 0 Comments
SEO Tips For Business Websites

Attracting visitors to your business website is important for the acquisition of leads and sales, it would seem almost pointless to run a business website without doing it. There are so many varied methods for the generation of traffic including those of both a free and paid nature which each have their own unique advantages. If you’re looking for quick results and an explosion of traffic then the ideal solution for you may be a paid advertising campaign through a specialised service like Google Adwords or a social media platform such as Facebook. However, if you’re looking for a longer…



Using Paid Advertising To Promote Your Website

Paid Advertising For Your Website

Running a website for your business is a crucial step in acquiring increased interest in your products or services, regardless of whether they are digital or physical in nature. An estimated number of over 7 billion people have access to the internet world wide which proves just how much additional exposure your brand can receive via effective online promotional efforts. Even with such a large number of people accessing the internet on a regular basis it can still be a challenge to actually get your brand name and products in front of those who may be likely to require or…



Email Marketing – What Is It?

Email Marketing

Marketing, both online and offline, is an important part of running a business as it assists in attracting new customers and growing your brand’s reach. There are multiple means of marketing your products and services such as the more traditional methods of radio or television advertisements and newspaper or magazine articles, but with the world quickly progressing further and further into a digital age dominated by the internet, it’s important to broaden your marketing efforts and look at various forms of online marketing. One form of online marketing that is particularly effective and will/can prove to be a positive asset…



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