Third-party or plugin? What’s the best way to take bookings or appointments on your website?

Aug, 22, 2019 | Business Websites, Website Marketing, WordPress | 0 Comments

Disclaimer: Any products/services mentioned or recommended below are suggestions based on our own experiences. We have no affiliation with any of the products or services mentioned and you should always thoroughly and independently research your options to decide what is best for you. Depending on your product or service, there may come a time where you wish to take bookings on your website. This could be for a wide variety of purposes or intents, such as: Booking consultations for professional services such as IT support, business mentoring, specialist advice etc Booking appointments for services such as beauty therapy, dental, physio…



SEO Basics: What is SEO? And how do you get started?

Aug, 15, 2019 | Attracting Clients, SEO Explained, Website Marketing | 0 Comments

Disclaimer: Any products/services mentioned or recommended below are suggestions based on our own experiences. We have no affiliation with any of the products or services mentioned and you should always thoroughly and independently research your options to decide what is best for you. Getting your business online is the first step in connecting with your customers, but typically, in the beginning, you’re only likely to be connecting with existing customers until your website starts showing up in Google/Bing search results. Enter: SEO, also known as Search Engine Optimisation. So how can you ensure the SEO process does actually happen and…



How To: Set Up Google Analytics On Your WordPress Website

May, 28, 2019 | SEO Explained, Website Marketing, WordPress | 0 Comments

Disclaimer: Any products/services mentioned or recommended below are suggestions based on our own experiences. We have no affiliation with any of the products or services mentioned and you should always thoroughly and independently research your options to decide what is best for you. If you haven’t already installed Google Analytics on your WordPress website, you could be missing out on a whole world of useful insights on how your customers and users are behaving on your website. Google Analytics is entirely free to use and only takes 2 minutes to install. In doing so, you’ll be able to collect a…



How to turn your website’s blog into an automated email newsletter!

Jan, 16, 2019 | Attracting Clients, Tips for Blogs, Website Marketing | 0 Comments

Disclaimer: Any products/services mentioned or recommended below are suggestions based on our own experiences. We have no affiliation with any of the products or services mentioned and you should always thoroughly and independently research your options to decide what is best for you. Keeping in touch with your customer base on a regular basis is an important, and often lucrative undertaking for small and large businesses alike. But finding the time to handle it all can be daunting for small businesses who may only have a single person or very small team behind the scenes. If you have a WordPress…



WordPress for Beginners #2: How to optimise for Google and People

Welcome to the second part in a three part series about starting and maintaining a WordPress website! In the first part we took you though how to set up your first website With a simply step by step guide. Now we have your site hosted and domain name registered, its time to start creating and tailoring unique content for it! A website is like a digital business card (especially the landing page) so you will want to think about your content to make it friendly for both search engines and people. Search Engine Optimisation (SEO) is an absolute must if you…



Three Security Features All Websites Should Have

Digital Pacific regards security of your website one of our top priorities regardless of which service we provide to you (from shared hosting to dedicated servers), and we maintain a vigilant stance against intruders by keeping our security systems up to date, that being said, there are things that you can do to further minimize the security risk to your website. Many people take it for granted, but website security is often the first thing to consider while developing a new website. We offer this service, but if you have built your own, this means consulting a web development expert…



10 Undeniable Benefits of Using Google AdWords

Launched October 23, 2000, Google AdWords is a pay-per-click (PPC) marketing platform in which advertisers create custom ads that appear as sponsored listings in Google’s search results and partner websites. While some business owners disregard the platform as an unnecessary expense, most digital marketing experts agree it’s a smart investment. So, if you’re a business owner who’s skeptical of AdWords, check out the following benefits listed here. 1) You’re Only Charged for Clicks When advertising your website on the AdWords Search Network, Google doesn’t charge you for creating or showing your ads, but only when someone clicks your ad. If…



SEO Strategies: What works today?

Search Engine Optimisation (SEO) is something that should be on any marketer or business owner’s mind. It includes many tools and techniques that you can use to get your website to rank higher in search engines.  The way SEO works has changed over time, but there are some SEO strategies that are here to stay. This article will teach you about some common, current strategies for SEO and how they can impact your website’s visibility in search engines. Write high-quality content with users in mind More often than not, when people start diving deep into SEO, they start deviating from…



Facebook Chat For Your Website?

Nov, 30, 2017 | Community, Web Design, Website Marketing | 4 Comments

Ever visited a website and noticed a little tab in the bottom right corner, usually something along the lines of “We’re online!” or “Chat with us now!”. Perhaps you’ve even used this feature yourself and chatted with a sales or support person on the website you were browsing. If you’ve ever felt like this would be a great feature to have on your own website, you may have started to research live chat software, and possibly come to the conclusion that the best ones come with a bit of a hefty price tag – particularly for a small business. Well,…



Website Completion Checklist

Mar, 11, 2015 | Web Design, Website Marketing | 0 Comments
Website Completion

The task of building a website isn’t something that should be taken lightly since the very look and functionality of a website provides a big influence on the actions in which your visitors may take. A poorly designed but well functioning website can turn your potential customers away, while an amazingly designed but unusable website can do the same, making it important to create the right kind of balance. However, getting this kind of balance from the word go can be a little tricky and is more often than not addressed once a website has already been developed. It comes…



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