WordPress for Beginners #2: How to optimise for Google and People

Welcome to the second part in a three part series about starting and maintaining a WordPress website! In the first part we took you though how to set up your first website With a simply step by step guide. Now we have your site hosted and domain name registered, its time to start creating and tailoring unique content for it! A website is like a digital business card (especially the landing page) so you will want to think about your content to make it friendly for both search engines and people. Search Engine Optimisation (SEO) is an absolute must if you…



10 Undeniable Benefits of Using Google AdWords

Launched October 23, 2000, Google AdWords is a pay-per-click (PPC) marketing platform in which advertisers create custom ads that appear as sponsored listings in Google’s search results and partner websites. While some business owners disregard the platform as an unnecessary expense, most digital marketing experts agree it’s a smart investment. So, if you’re a business owner who’s skeptical of AdWords, check out the following benefits listed here. 1) You’re Only Charged for Clicks When advertising your website on the AdWords Search Network, Google doesn’t charge you for creating or showing your ads, but only when someone clicks your ad. If…



Is your website ready for Click Frenzy, Black Friday and Cyber Monday?

Nov, 09, 2017 | Community, Marketing and PR | 0 Comments

Will your website be taking advantage of the upcoming online shopping sale season for Click Frenzy, Black Friday or Cyber Monday? No matter which day you opt to celebrate with a sale (perhaps all of them!), now is an important time to ensure your website is ready to handle the upcoming sale season and any promotions you may be thinking about running. Click Frenzy – Tuesday, 14 November 2017 Black Friday – Friday, 24 November 2017 Cyber Monday – Monday, 27 November 2017 The following steps should help to get you started: Decide your promotion What will you offer – a…



How and Why Your Business Should Be Actively Using Facebook

Business Facebook

Facebook is a powerful tool designed to allow easy interaction between friends, family and associates for anyone around the world. However, the ability to effectively promote your business and it’s products or services via the social platform is of significant importance and super easy to do, should you know how to go about it in the best way. Facebook boasts more than 1 billion, yes billion with a b, active users which is a huge amount of potential reach for businesses looking to further expand their customer base and brand recognition. Getting your name and products out and in front…



Using Paid Advertising To Promote Your Website

Paid Advertising For Your Website

Running a website for your business is a crucial step in acquiring increased interest in your products or services, regardless of whether they are digital or physical in nature. An estimated number of over 7 billion people have access to the internet world wide which proves just how much additional exposure your brand can receive via effective online promotional efforts. Even with such a large number of people accessing the internet on a regular basis it can still be a challenge to actually get your brand name and products in front of those who may be likely to require or…



Email Marketing – What Is It?

Email Marketing

Marketing, both online and offline, is an important part of running a business as it assists in attracting new customers and growing your brand’s reach. There are multiple means of marketing your products and services such as the more traditional methods of radio or television advertisements and newspaper or magazine articles, but with the world quickly progressing further and further into a digital age dominated by the internet, it’s important to broaden your marketing efforts and look at various forms of online marketing. One form of online marketing that is particularly effective and will/can prove to be a positive asset…



Blogging Mistakes To Avoid

Feb, 22, 2013 | Marketing and PR, Tips for Blogs | 0 Comments

Blogging has rapidly grown in popularity in recent years. This has come along with various social media tools now readily available to the tech savvy and the beginner alike. Along with this new technology comes the need for an understanding of how to use blogging and social media in ways that promote goods and services in a profitable way. Here are 5 things that bloggers can do wrong in order to drive away customers. In other words, do not do these things! Spamming Content: Everyone who blogs has a message that they want to broadcast to the world. The problem…



Online Business

The world of Internet marketing is a constantly changing one. Keeping in touch with the latest trends is essential for any business that seeks to establish a serious online presence. Gone are the times when you could simply launch a website and do a little bit of search engine marketing to increase your ranking and traffic to your website. For most businesses these days, a website is more than just a basic online informational resource for your existing and potential customers. Nowadays, you need to pay attention to the various core elements of successful online marketing including website content, social…



Increase Website Traffic

Search engine optimisation and increased web traffic should be the focus of every small business website. However, contracting with a firm or individual to assist with driving organic traffic to your site can be costly and the results are not always guaranteed. If you spend just a little time getting to know some of the concepts around search engine optimisation and then work on implementing the following tips, you might be able to see an up-tick in traffic to your site and even increased sales. Here are some simple steps you can implement immediately to see if you can boost…



Getting Your Business Online

The world of online business is a rapidly growing one in which many people have made a great deal of success. There are many attractions to starting a web-based business. Some of the most significant advantages are that the startup costs and risks are almost negligible. Even if things don’t work out, you generally don’t have much to lose. However, making money online is not without its disadvantages and there is no such thing as an honest and practical way to get rich quickly on the Internet. It will take patience, perseverance and the willingness to learn about how the…



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