Online Business

The world of Internet marketing is a constantly changing one. Keeping in touch with the latest trends is essential for any business that seeks to establish a serious online presence. Gone are the times when you could simply launch a website and do a little bit of search engine marketing to increase your ranking and traffic to your website. For most businesses these days, a website is more than just a basic online informational resource for your existing and potential customers. Nowadays, you need to pay attention to the various core elements of successful online marketing including website content, social…



Increase Website Traffic

Search engine optimisation and increased web traffic should be the focus of every small business website. However, contracting with a firm or individual to assist with driving organic traffic to your site can be costly and the results are not always guaranteed. If you spend just a little time getting to know some of the concepts around search engine optimisation and then work on implementing the following tips, you might be able to see an up-tick in traffic to your site and even increased sales. Here are some simple steps you can implement immediately to see if you can boost…



Pay Per Click Advertising

Of the many elements of online marketing, pay per click (PPC) advertising is one of the quickest and most straightforward ways of getting traffic to your website. With PPC advertising, you can also enjoy having complete control over the advertising costs. You’ve probably already heard of Google AdWords. Although there are other companies which provide PPC advertising, this is by far the most common one. AdWords and other PPC programs work by placing advertisements on sites which have AdSense installed on them. Hundreds of millions of webpages have AdSense installed, since it provides a small stream of income to the…



What is Pay-Per-Click (PPC) Advertising?

Mar, 07, 2011 | Website Marketing | 0 Comments

Attracting people to your web site gets harder every year as more sites pop up on the Internet, all biding for attention. So how do you compete? One way is to implement PPC advertising, also known as Pay-Per-Click advertising. The principle behind PPC advertising is that each time a customer clicks on the ad link, a small sum is paid by the ad owner to have the Internet surfer directed to a specific web site. As advertisers only pay the host when the ad is clicked, the idea is to carefully focus your advertisements to attract potential buyers from your…



Website Marketing With Google Adwords

May, 25, 2010 | Website Marketing | 1 Comment

In keeping with our Google related theme for this month, we would like to introduce Google Adwords, a method for advertising your website through paid search results. To read more on this theme, please see our other Google articles. Understanding who your target market is online is one thing, but reaching them is another. Once you are able to identify who exactly would be interested in visiting your website, you simply have to get them there, and that is a task that takes a bit of work. This is where some good website marketing using Google Adwords might come in…



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