SEO Tips

With some sensible planning and diligent work you can lift your site high in the search engines’ rankings. But make a few crucial mistakes, and your site may never leave the bottom. There are a few common mistakes that people make when optimizing their websites with on page SEO. So here are four examples of what NOT to do: 1. No Alt Tags Perhaps the most common mistake people make with on page SEO is leaving alt tags out of images. The alt tag is the text that shows up when a cursor hovers over an image. It’s also displayed…

How to Write an Email Marketing Letter

Receive. Read subject. Delete. These actions can be carried out by your user in less than two seconds. So why did you spend 20 minutes preparing what you thought was a carefully worded email that tackled all the right points? Read on to find out more. Increasing Importance in E-Commerce — Get it Right! Understanding how your readers think is vital to getting your email opened, read and actioned. There are many traps to avoid when crafting your email communications in order for them to cut through the overwhelming amount people receive daily. The ease at which emails can be…

Six Reasons to Start an Online Business

Jul, 23, 2011 | Business Websites | 0 Comments

Thanks to the continuous technological development of the World Wide Web, there has been a steady increase in the number of people starting online businesses. This is mainly due to affordable dedicated servers and cut throat competition in offline business. There are also parents who are sick and tired of having to travel all the time for business which leaves them with less time to spend with their kids. But whatever the reason, there is no doubt that online businesses offer more opportunities to make money compared to the conventional means of doing business. So here are six reasons you…

How to use Domain Names to Protect your Online Brand

It is important to begin developing strategies to protect your business’ brand as soon as you launch its web presence. A key element of your online brand is a good domain name. You can find strategies for selecting a good domain name in a number of places. However, some basic principles to keep in mind are to try and keep the domain name simple, keep it close to your business name or how people refer to your business, and make it easy to pronounce and spell by avoiding hyphens, numerical characters and unusual spelling if you can. Once you have…

What is Pay-Per-Click (PPC) Advertising?

Mar, 07, 2011 | Website Marketing | 0 Comments

Attracting people to your web site gets harder every year as more sites pop up on the Internet, all biding for attention. So how do you compete? One way is to implement PPC advertising, also known as Pay-Per-Click advertising. The principle behind PPC advertising is that each time a customer clicks on the ad link, a small sum is paid by the ad owner to have the Internet surfer directed to a specific web site. As advertisers only pay the host when the ad is clicked, the idea is to carefully focus your advertisements to attract potential buyers from your…

Using Special Offers to Boost your Online Sales

Nov, 22, 2010 | Marketing and PR, Website Marketing | 0 Comments

Why does direct marketing work so well? We’ve all seen those annoying direct marketing ads on TV. We can’t stand them. We make fun of them. Yet, we all know someone (if not ourselves) who has bought something because of them. So why do they work so well at captivating people to buy? Unfortunately, there is no simple answer (otherwise we’d all be rich!). The success of these annoying direct marketing ads comes from a mix of many contributing factors. However, there is one factor that stands out far above the rest when it comes to making the hard sale:…

Benefits of Naming Files Correctly

Jul, 30, 2010 | Web Design, Webmaster, Website Marketing | 0 Comments

You might not think about the repercussions at the time, but poorly named images, html files and directories(folders) can cause total confusion when it comes to updating your website later down the track. It can be a key indicator to a visitor that your site lacks professionalism but most importantly, it can hinder your website marketing efforts before you have even begun. Examples of poorly named images, html files and directories include: Example of poor file names: page8.html, page9.html, mypage.html, default.html Example of poor directory names: /my directory/ or /MYDIRECTORY/ Example of poor image names: DSC23233.jpg, image of boat.jpg, weunfdweialksdfwe.jpg…

Website Marketing With Google Adwords

May, 25, 2010 | Website Marketing | 1 Comment

In keeping with our Google related theme for this month, we would like to introduce Google Adwords, a method for advertising your website through paid search results. To read more on this theme, please see our other Google articles. Understanding who your target market is online is one thing, but reaching them is another. Once you are able to identify who exactly would be interested in visiting your website, you simply have to get them there, and that is a task that takes a bit of work. This is where some good website marketing using Google Adwords might come in…

Online Business vs Offline Business

May, 17, 2010 | Website Marketing | 2 Comments

At the end of 2009, the number of Internet subscribers in Australia reached 9.1 million, getting close to nearly half of the entire population. That fact provided by the Australia Bureau of Statistics only accounts for subscribers, and not for the number of Internet users in total, which was also said in 2009 to reach the 17 million mark. With statistics like these, there is really no reason why you should not be getting your business online today. The position of the Internet in today’s lifestyle makes it virtually impossible to not see benefits by initiating the change, and doing…

Getting in Touch with the Target Market

Oct, 15, 2009 | Website Marketing | 0 Comments

The internet, to me, is sort of like a huge shopping centre where the web surfers are the shoppers and websites are the shops. Only, in this shopping centre, the shoppers aren’t automatically provided with a directory and map of all the shops, and the shop owners aren’t able to see the faces of the customers that actually enter. What we have here on the internet is a bunch of lost shoppers bouncing around until they randomly find themselves at a checkout counter. We also have a bunch of shop owners with no real idea of who composes their main…

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