Email Marketing – What Is It?

Email Marketing

Marketing, both online and offline, is an important part of running a business as it assists in attracting new customers and growing your brand’s reach. There are multiple means of marketing your products and services such as the more traditional methods of radio or television advertisements and newspaper or magazine articles, but with the world quickly progressing further and further into a digital age dominated by the internet, it’s important to broaden your marketing efforts and look at various forms of online marketing. One form of online marketing that is particularly effective and will/can prove to be a positive asset…



Blogging Mistakes To Avoid

Feb, 22, 2013 | Marketing and PR, Tips for Blogs | 0 Comments

Blogging has rapidly grown in popularity in recent years. This has come along with various social media tools now readily available to the tech savvy and the beginner alike. Along with this new technology comes the need for an understanding of how to use blogging and social media in ways that promote goods and services in a profitable way. Here are 5 things that bloggers can do wrong in order to drive away customers. In other words, do not do these things! Spamming Content: Everyone who blogs has a message that they want to broadcast to the world. The problem…



Content Marketing Tips

Attracting visitors to your site is important, making them stay on site and having them return time and again is even more so. The most successful way to achieve true sustainability in your web endeavours is to build a rich, informative, and engaging content driven website. Content keeps your website fresh, and offers visitors a reason to return often. It also serves as a fantastic tool for building links and strengthening your SEO strategy. Good content gets shared with fellow users and is a great way to build in-coming links. It is important to avoid ‘black-hat’ web tactics to ensure…



Increase Website Traffic

Search engine optimisation and increased web traffic should be the focus of every small business website. However, contracting with a firm or individual to assist with driving organic traffic to your site can be costly and the results are not always guaranteed. If you spend just a little time getting to know some of the concepts around search engine optimisation and then work on implementing the following tips, you might be able to see an up-tick in traffic to your site and even increased sales. Here are some simple steps you can implement immediately to see if you can boost…



Pay Per Click Advertising

Of the many elements of online marketing, pay per click (PPC) advertising is one of the quickest and most straightforward ways of getting traffic to your website. With PPC advertising, you can also enjoy having complete control over the advertising costs. You’ve probably already heard of Google AdWords. Although there are other companies which provide PPC advertising, this is by far the most common one. AdWords and other PPC programs work by placing advertisements on sites which have AdSense installed on them. Hundreds of millions of webpages have AdSense installed, since it provides a small stream of income to the…



Pinterest: Your Questions Answered

Mar, 13, 2012 | Random | 0 Comments

Whether you’re a social networking junkie or you don’t even know how to check your own email, you’ve probably heard about Pinterest. It skyrocketed into the virtual world in 2011 and has now become one of the top social networking websites. Learn the basics to discover what Pinterest can do for you. What Is Pinterest? Like other social networking sites, Pinterest provides a way for people to share information with their friends.  The information exchange is primarily fueled by photos and images. Do you have a photo of your dream home? Pinterest is the place to share it. How Does…



How to Write an Email Marketing Letter

Receive. Read subject. Delete. These actions can be carried out by your user in less than two seconds. So why did you spend 20 minutes preparing what you thought was a carefully worded email that tackled all the right points? Read on to find out more. Increasing Importance in E-Commerce — Get it Right! Understanding how your readers think is vital to getting your email opened, read and actioned. There are many traps to avoid when crafting your email communications in order for them to cut through the overwhelming amount people receive daily. The ease at which emails can be…



Words That Sell

Mar, 17, 2011 | Marketing and PR | 0 Comments

In the age of information, what really stands out anymore? What is the trigger that makes you read on? Certainly, the many available forms of media including graphics, music and video may momentarily engage us but when it gets down to it, the text is what compels readers to press on and potentially act on that information. When writing to make a sale, there are a number of elements to consider. For instance, you want to include the right sentence and paragraph lengths, rhythm, strong headlines and sub-headlines, linking words, simple (easy-to-read) language and attention grabbing words — the words…



Warning: Donkey Kong Loses His Pants

Dec, 21, 2010 | Marketing and PR, Website Marketing | 0 Comments

Ok, so maybe the title was slightly misleading. Nevertheless, it’s possibly the reason you decided to read more by either clicking through or scrolling down. Intrigue is a powerful feeling. It’s what makes us ‘push the red button’ when told not to. It also lends itself well to a concept called guerrilla marketing which is the subject of today’s article. A term defined by Jay Conrad Levinson, guerrilla marketing (aka gorilla marketing) is a way of promoting products and services in surprising, original and unexpected ways. It leverages from creativity and alternative thinking and relies more on unconventional marketing strategies,…



Business Branding Basics

Dec, 16, 2010 | Marketing and PR | 0 Comments

Image is everything – a statement that while cliché, bare some truths in business. Developing and implementing a brand can be both exciting and daunting, and is a necessity in today’s consumer world for both the small player and large corporation alike. However, despite the mass of advertising and business imagery pushed out at the public, there is still room for originality. From an early age children seek attention from their parents. The fight to be noticed continues through the school years as the now teenagers develop their skills and establish ways to advertise their talents. Individuality shows through in…



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