Discovering Geolocation

Feb, 15, 2011 | Programming, Web Design, Webmaster | 0 Comments

Geolocation is the ability to determine a physical location for a person or object. This is achieved through translating sets of information such as a computer’s IP address or GPS coordinates broadcast by a mobile phone. Geolocation either broadcasts an individual’s geographic location, or assigns a particular location to a fixed object such as a restaurant or library. Geolocation might sound exotic (or extremely nerdy), but it is widely used. Google uses a version of IP-based geolocation to guess where you are in order to provide localised search results. Online advertisers have long used a similar approach to serve local…

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