How The Cloud Can Help Your Business

Oct, 21, 2010 | Company News, Web Hosting | 0 Comments

What is the cloud? As mysterious as it sounds, the cloud is a basic concept: information stored on computer servers “somewhere else”. That information can be anything – email, music, documents, calendars for example – and “somewhere else” can be anywhere off-site and remote to where you work with your information. The cloud also refers to more advanced products often referred to as “software as a service” (SaaS). SaaS operates like software on your own computer, except you usually interact with these programs through your web browser and the information is stored on the service providers’ servers instead of your…



How Research Online Can Send Your Sales Through The Roof

Oct, 18, 2010 | Marketing and PR | 0 Comments

Customers make purchases when they see something they want This is one of the most obvious and well-known business principles known to man. Yet, it is amazing how many businesses fail to take this simple statement into consideration when trying to drum up sales. If you’re just getting started, you need to identify what customers are looking for. Alternatively, if your company’s sales are falling, you need to identify how you can revamp your business and put your brand back on the map. So how do you do this? Easy — the answer is ‘research’. It is up to you…



How to Write a Media Release for Your Business

Oct, 12, 2010 | Marketing and PR | 0 Comments

A media release, also known as a press release, can be an invaluable tool for making an impact on your market. It not only provides readers with the details on who you are, but explains what you can do for them. With the potential to reach hundreds and even thousands of people depending on the media you have access to (papers, magazines, online, radio or television), the trusted media release aims to raise your business profile. The basics of writing a media release comes back to the Who, What, Why, When and Where. By providing the information to these questions,…



Understanding Web Fonts

Oct, 08, 2010 | Web Design, Webmaster | 1 Comment

Using fonts on the web is a different proposition to using fonts in the print world. In print, you can guarantee it will look the same for everyone. With computers, operating systems install different fonts by default. A web page that looks great on a Windows computer might look very different on a Mac. As the web should ideally indifferent to what operating system or browser you have, a solution was required: web safe fonts (a list of which is available here). Web safe fonts are fonts that are available on all Windows and Mac computers by default. These fonts…



The basic principles of good web design: the power of planning

Oct, 01, 2010 | Web Design, Webmaster | 1 Comment

One of the great secrets of the web is that designing a functional, effective and elegant web site really isn’t that hard. It’s true. Virtually anyone can do it. You don’t need to spend a lot of money to get started, the tools are available to anyone who has access to a computer and it is easy to view and make changes as you go along. Not everyone is capable of creating a bleeding edge, award winning site. However, the number of businesses that need to demonstrate that they are on the cutting edge are few and far between. For…



Are Your Email Newsletters Doing More Harm Than Good?

Sep, 28, 2010 | Website Marketing | 0 Comments

Many businesses believe that enticing people to sign up for newsletters is the perfect way to generate sales – businesses can construct databases of hopeful leads, and at the same time subscribers can pick up some hot deals. This exchange of information is usually a win-win situation for everyone. However, what businesses often fail to recognise is that they are not the first to come up with this idea. Collecting data to compile subscriber lists has been around since advertising was first invented. What’s more, since the birth of the world wide web, everyday people have been signing up to…



Google Instant & Search Engine Optimisation (SEO)

Sep, 16, 2010 | Website Marketing | 0 Comments

When Google sneezes, the rest of the internet catches a cold. Every year brings announcements of new updates and additions to the world’s favorite search engine that cause panic amongst anyone with a vested interest in search engine optimisation. This panic is usually an overreaction to relatively minor changes which usually only negatively affect web pages that have used underhand techniques to rise through the search rankings. Google Instant seems a different proposition altogether as it fundamentally alters the way in which users search the internet. Users have searched the same way since the dawn of the internet age. They…



Reseller Hosting with cPanel & WHM

Aug, 13, 2010 | Web Hosting, Webmaster | 0 Comments

Seeking: Tech-savvy, organised individuals with a desire to earn extra income while being your own boss. Must be responsible and knowledgeable. Does this sound like you? If yes, then Digital Pacific has a great opportunity that can help you achieve your money goals. It’s called reseller web hosting, and it basically gives you the ability to start your own web hosting business, but with the benefit of having someone else actually provide and manage the hardware itself that would normally cost a start-up thousands of dollars to do. Now, with “total control” features provided with our WHM (WebHost Manager) and…



Never Had a Website? No Worries! Try a CMS

Aug, 09, 2010 | Web Design | 0 Comments

We get plenty of customers coming to us concerned that they won’t be able to get a website going since they have never done it before. There’s so much to learn as a total beginner, and it is usually so much that it scares them away from giving it that initial go. However, with the Internet being around for some time now, many systems have been put into play that make it so even individuals with no prior knowledge can harness its power. So, if you’re wondering, “Can I make a website if I’ve never had any experience?” then you…



Benefits of Naming Files Correctly

Jul, 30, 2010 | Web Design, Webmaster, Website Marketing | 0 Comments

You might not think about the repercussions at the time, but poorly named images, html files and directories(folders) can cause total confusion when it comes to updating your website later down the track. It can be a key indicator to a visitor that your site lacks professionalism but most importantly, it can hinder your website marketing efforts before you have even begun. Examples of poorly named images, html files and directories include: Example of poor file names: page8.html, page9.html, mypage.html, default.html Example of poor directory names: /my directory/ or /MYDIRECTORY/ Example of poor image names: DSC23233.jpg, image of boat.jpg, weunfdweialksdfwe.jpg…



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