Will your website be taking advantage of the upcoming online shopping sale season for Click Frenzy, Black Friday or Cyber Monday?
No matter which day you opt to celebrate with a sale (perhaps all of them!), now is an important time to ensure your website is ready to handle the upcoming sale season and any promotions you may be thinking about running.
- Click Frenzy – Tuesday, 14 November 2017
- Black Friday – Friday, 24 November 2017
- Cyber Monday – Monday, 27 November 2017
The following steps should help to get you started:
- Decide your promotion
- What will you offer – a flat discount per product, a percentage discount across your entire range or perhaps buy one get one free?
- How will customers take up your offer – coupon codes or site-wide discounts?
- How long will the promotion run – when will your offer start and finish?
- What limitations will you place on your offering?
- Market your promotion – how will you let customers know your offer?
- Send a marketing email (using services such as MailChimp or Campaign Monitor)
- Post an update on your social media accounts about your upcoming promotion
- Add a banner to your home page about your upcoming promotion
- Write a blog about your upcoming promotion
- Prepare your web hosting to handle the influx of traffic
- Your website is going to need to be able to handle increasing traffic levels during the time of your promotion without becoming sluggish – or worst of all, crashing under the load. Not sure how to tell if your website will be able to handle the extra load? Read on below!
The first step is to ensure you’re using the most appropriate hosting plan for your e-commerce website. Our Solutions Specialists are on-hand to assist you in determining if you are on the correct hosting plan to suit the resource requirements of your individual website.
Simply fill out the form below if you’d like a complimentary Hosting Check-Up. One of our Solutions Specialists will then jump in to check your website’s current resource usage, and report back to you on whether or not you’re on the most optimal hosting plan for your individual website’s needs. Or if you’d prefer, give us a call on 1300 694 678 (between 9am-5pm weekdays).
