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Posts Tagged ‘how to build a website’

How To Get Your Business Online

Tuesday, January 3rd, 2012

While making money on the Internet is certainly not as easy as it used to be, there are still plenty of opportunities out there. With a realistic approach and plenty of patience, many people are perfectly capable of making an income online. While there are freelancing opportunities to accommodate a wide variety of skills such as writing, web design and much more, starting your own business from scratch is somewhat more challenging. One of the greatest attractions to starting an online business is that the costs are minimal. Keeping your goals realistic is also essential. It’s wise to completely ignore the outlandish promises made by companies and individuals selling get-rich-quick schemes and instead start out with a plausible plan with goals that you can actually reach if you work hard enough. Consider the following steps for building a money-making website.

1. Be Inspired

Consider your skills and your level of knowledge in certain areas. You’ll want to think of a niche which you know plenty about as well as something which interests you. Since you’re going to need to provide quality content and something of value to your visitors, you need to be knowledgeable in your field. Of secondary importance is coming up with an idea that is ideal for making money.

How To Get Your Business Online
2. Register a Domain Name and Hosting Package

The only costs involved in starting an online business are registering a domain name (web address) and getting a web hosting package. The costs only run into a few dollars per month and the costs will only ever increase if you have an enormous number of visitors and you need to start paying for more bandwidth.

Choose your domain name carefully. It’s good practice for search engine optimization (SEO) to include a relevant keyword or phrase in your web address. You should also keep it short and memorable. It’s also a good idea to register multiple domain names which all direct to your main website. Ideally, you should register your domain name for a longer time, such as five years. The search engines favour long-term registrations.

You’ll also want to decide whether to use a local domain name ending in the country code for your location or a .com address. As a general rule, you should only use a localised domain name such as “.com.au” if the content of your site is primarily relevant to an audience in that country. For the most part, all other sites are better off using a .com address. There are plenty of other options, however.

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Advantages Of Cloud Hosting

Tuesday, December 20th, 2011

Advantages Of Cloud Hosting

With cloud hosting you can perform computing tasks via the Internet. The term “cloud” refers to a network of servers on the net. These servers contain software that you, as a cloud hosting client, can use. This means you no longer have to store bulky software packages on your own server, and because of high speed internet connections, applications runs faster than ever before. However, this is just the start of the advantages that cloud hosting offers. Here is an overview of the main benefits of cloud hosting.

Efficiency
Employees can work independently when on location. All information necessary to do their job can be accessed online via the cloud. All they need is a laptop and/or a smartphone. This way of working is said to increase productivity. Once you have set up an account with your cloud hosting provider, you can start working straight away. There is no hardware or software to install. A so-called dynamic cloud server will be made ready for your use in just a couple of minutes.

Cost Effectiveness
Applications are available 24/7 from your hosting provider. As a business owner you no longer have to buy and maintain your own servers, which makes a significant difference in the running costs of your business.

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Seven Good Reasons to Buy a Domain Name For Your Small Business Blog

Wednesday, December 14th, 2011

If you are starting a blog for your small business it’s tempting to skip buying a domain name and jump right into a free blog hosting service. You’re trying to grow your business so you want to keep costs down where you can. Free is good, right?

Wrong. If you are at all serious about your company, be nice to your business blog and buy it a domain name.  Here are seven good reasons why you should register a domain name for your small business blog.
Seven Good Reasons to Buy a Domain Name For Your Small Business Blog
1. If the aim of your blog is to market a business then it must look business-like. A self-hosted domain is the first step to a professional looking blog. Internet-savvy readers simply won’t take seriously a blog like yourbusinessblog.freeblogsite.com. It looks amateurish. Readers will take far more seriously the self-hosted yourbusinessblog.com. It looks like a real site. Whether you’re selling a product, a service, or your own expertise, a proper domain name will inspire customer confidence.

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Magento Hosting Explained

Saturday, December 3rd, 2011

Australian Statistics reveal that Six-and-a-half million Australians have Internet access at home or work, and they spend more than $11 billion dollars a year in online purchases. So, if you own a shop selling anything from jeans to jams you need to be able to tap into this lucrative marketing opportunity and open an online store with an e-commerce platform.

Magento Hosting ExplainedMagento is one of the fastest growing e-commerce platforms around and the Magento Community Edition is free! Its flexibility and wealth of features are some of the reasons this software has been downloaded by over 1 million users. Magento has placed itself in the market as one of the strongest ecommerce platforms around for stores of any size who are looking for a great online solution.

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5 Ways to Find Good Quality and Affordable Web Hosting

Tuesday, November 8th, 2011

When you are trying to create your own website, finding a web hosting service is usually the first step in the process. A web host will give you the means to physically create a website by providing you with a domain name through a registry.

However, there are plenty of different web hosting services out there, each offering differing services and prices to cater to your needs. Free services exist but they are rarely reliable enough to meet the needs of a small business. There are also more expensive web hosting services that could end up charging you an arm and a leg. So how do you find a good quality and affordable web host?
5 Ways to Find Good Quality and Affordable Web Hosting
1. Read Reviews
Online reviews of web hosting services are very instructive, and reading your fair share of these reviews can help you determine the best from the rest. While it may seem that some of the negative reviews are planted by rival hosting services to smear the competition, most hosting services allow users to post reviews on their website, enabling you to get an unbiased look at people’s opinions.

2. Review Support Options
The less you’re willing to spend on web hosting, the fewer options you will have at your disposal. Depending on your needs, that might be perfectly fine. Just make sure you know what you need in a web hosting provider before you sign up.

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7 Ways to Create a Fantastic Looking Homepage

Tuesday, October 18th, 2011

What do you need to do in order to create a fantastic looking homepage?  Read on for our seven tips to do just that!

Designing your own website can be a lot of fun. You get to choose the content, the domain name and the layout. However, creating a website takes a lot of hard work, to the point where most people get frustrated and give up. This can have negative consequences on the look of your website and especially your homepage. Maybe the vision was good but the execution was not up to the task, so what is one to do?

7 Ways to Create a Fantastic Looking Homepage

Here are seven ways to help you get your homepage off the ground and looking great:

1.      Quality Content

Spice up your homepage up by featuring quality articles, product reviews or pictures. This has the two fold effect of keeping your loyal users engaged as well as attracting new users to your site.

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How to use Domain Names to Protect your Online Brand

Thursday, April 28th, 2011

It is important to begin developing strategies to protect your business’ brand as soon as you launch its web presence. A key element of your online brand is a good domain name.

You can find strategies for selecting a good domain name in a number of places. However, some basic principles to keep in mind are to try and keep the domain name simple, keep it close to your business name or how people refer to your business, and make it easy to pronounce and spell by avoiding hyphens, numerical characters and unusual spelling if you can.

Once you have selected a domain name that is available, you should register your domain with a reputable domain name registrar (a service that Digital Pacific provides). It is then time to start protecting your brand. It’s best to start doing this before you launch your presence, as the process will become more difficult and costly as your brand grows in popularity.

How to use Domain Names to Protect your Online Brand

Prevent Domain Prospecting

Domain name prospectors buy domains that might be used by businesses that aren’t yet online. They are gambling that once a business decides it wants the domain name, it will be prepared to buy the domain off the prospector for an inflated price. This is also referred to as cyber squatting, and is a practice that has extended to buying similar sounding domain names and obvious misspellings of common words. Prospectors will often set up small portal web pages at a domain and use broadly relevant links to take advantage of affiliate marketing and advertising. These portals generate revenue through page views, high click through rates and affiliate purchases.

Domain prospecting is an issue for you and your business because typos happen all the time. Less savvy internet users may not even realise that they have typed in the wrong address and will think that a domain prospector’s useless page is your business. This is not a good outcome for you as you are unable to control the experience that these potential clients have while they are searching for your products and services.

Strike First

A quick and effective way to stop someone from squatting on variations of your domain name is to register the most likely variations yourself. You should consider registering variations across the major top level domains of .com, .org and .net, as well as the country level domains of your main markets for maximum protection. For example, in Australia this means registering .com.au, .org.au and .net.au domains where possible. AuDA, the body responsible for the governance of Australian domain names, places specific restrictions around registering many of the .au domains. This will reduce the likelihood of opportunistic squatting around your .au domain names, but will not protect you completely.

Guard Against Bad Publicity

Another domain name phenomenon worth watching is disgruntled customers (and sometimes competitors) using variations of your domain name to publish negative impressions of your brand. A common technique is to add the word “sucks”or something similar to the end of a domain name and use the site to publish negative reviews and opinions of a service. A well-known example is the large number of sites that have been created to discuss the service of PayPal (try typing “paypal sucks” into Google for a taste). While it won’t be economical to register every potential offensive domain, it could be to your benefit to own and control the more obvious options if you operate business that focuses on customer service.

Be Ever Vigilant

Protecting your brand through domain name ownership is not a “cheap and easy” task. Less reputable organisations will continue to look for new ways to gain an advantage off the back of your brand, and different techniques will continue to be developed. However, protecting your domain name has clear and immediate benefits for all businesses serious about owning their brand and reputation online.

How to use Domain Names to Protect your Online Brand

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Never Had a Website? No Worries! Try a CMS

Monday, August 9th, 2010

We get plenty of customers coming to us concerned that they won’t be able to get a website going since they have never done it before. There’s so much to learn as a total beginner, and it is usually so much that it scares them away from giving it that initial go. However, with the Internet being around for some time now, many systems have been put into play that make it so even individuals with no prior knowledge can harness its power.

So, if you’re wondering, “Can I make a website if I’ve never had any experience?” then you should know that you can. There are several options for you, and the best one that we can recommend is to choose a content management system (or CMS).

Never Had a Website? No Worries! Try a CMS

Why a CMS Works

It’s easy. Once the CMS software package is installed on your hosting account, you simply log in and start producing content. You can add photos, videos and other media to make the site come alive.

It’s simplified. A CMS takes the hard-to-understand code and wraps it in an easy-to-use back-end. It is possible to have a dynamic site without ever having to sort through random tags and functions.

It’s visually appealing. With the amount of templates and themes (some free) that are available for all the CMS options, you can be sure that there is one that will make your website look amazing.

It’s dynamic. A CMS can often be enhanced with additional add-ons or plugins. If there is a feature you’d like to incorporate into your website, there is probably one around to make it happen.

Which CMS to Choose

There are many different CMS platforms to choose from, and since they are all a little bit different, it is important to choose one that suits your needs and website goals. WordPress, for example, is a CMS platform that is typically used for simple, blog style websites. Drupal, on the other hand, is harder to learn but can be used to create websites of a more advanced nature.

To help you make a decision on which CMS platform to choose, check out the 12 Most Popular Requested By Our Customers. This list touches on the different CMS platforms Digital Pacific customers choose and use, which means you can do the same. Of course, you’re definitely not limited to this list. If you happen to find another system that you like, as long as it is MySQL and PHP based, it will most certainly run. If you’re not sure, don’t hesitate to ask us!

Out of all of these, the 3 most popular CMS platforms are probably WordPress, Drupal and Joomla. We did a nice comparison of the three a while ago, which may also help in your decision.

Setting Up the CMS

Many newbies find that getting the platform set up is the hardest part of the whole process, and we agree. It involves installing the software on the hosting account, setting up a database, and configuring it all to work together. If this seems a little overwhelming to you, we are more than happy to help. For a small fee, we will get the CMS set up and ready to go (see Extended Support). From that point on, it is extremely easy to customise and update the website on your own.

Using the CMS

After you’ve got it set up, some CMS platforms make it so easy. WordPress, for example, allows users to browse and change website templates with a click of a button, directly from the back-end. It also gives users the ability to compose pages and posts using a WYSIWYG editor. What this means is that you never have to worry about including HTML bits to change the way your content appears, which is absolutely perfect for a beginner that just wants to get online, and look good doing it.

You don’t have to be a web genius to get on the Internet, as long as you know where to look for help. We are always here to assist our customers with any questions that they have when it comes to getting online for the first time. It’s a big step, but it doesn’t have to be difficult.

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The Newbie’s Guide to Getting Online

Monday, June 21st, 2010

Web hosting, bandwidth, domain names and code – where to start?! We understand that getting a website set up for the very first time can be a little on the overwhelming side for those not experienced. Choosing what’s going to work best for your needs takes into account numerous factors, but we’ve tried to make it easier with this handy guide.

The first thing on the list is a web hosting plan.

Web hosting is essential when wanting to set up a website because it acts as the place that stores the files, images and documents that make up your website. This space is basically a partition of a server (or large computer) that the Internet can have access to. Plans come in all different sizes, and they have varied features depending on your specific needs. If you aren’t planning on anything extravagant for your first website, then the more basic shared web hosting packages will probably suffice.

>> Read more in the Different Types of Web Hosting Explained.
>> Learn more about Digital Pacific’s Web Hosting Plans.

Are you debating between web hosting in Australia versus overseas? You might want to have a quick read-through of the benefits in hosting locally as opposed to internationally before making your final decision.

>> Take a look at these 5 Reasons to Choose Australian Web Hosting.

Choosing a domain name is the second essential step.

The domain name acts like an address to your web hosting account so that when a Web user enters the address, your information (website) is accessed and displayed. There are no real rules to choosing a domain name, but a little forethought can go a long way.

>> Take a look at these tips for Choosing the Right Domain Name.

With so many people getting online than ever before, you might find that your preferred domain name has already been taken. If it has, don’t worry! It just means you might have to get a bit more creative.

>> Take a look at these Creative Ways to Choose a Domain Name.
>> Learn more about domain registration through Digital Pacific.

The biggest step in getting online is deciding how to build the website.

This all depends on your personal website needs, your knowledge and your budget if you decide to have someone else do the dirty work for you.

>> Read more in How to Build a Website.

If your needs are basic, and your coding knowledge limited, there are the possibilities of using an easy Sitebuilder or installing a content management system. A CMS is generally constructed so that individuals can make updates and changes without having to deal with any sticky code.

>> Read more about
Content Management Systems – The 12 most popular requested by our customers.
>> Read more about
Drupal, Joomla! and WordPress – Which CMS to Choose?

If you do know a bit of code and are willing to sit down and do the work, then it might be worthwhile checking out some great tools that can help with the process.

>> Read more about these Awesome Tools for Coding Websites.

Finally, you will want to put the finishing touches on your site just before it goes live.

Did you forget to insert your keywords? Did you check the way it looks in different Web browsers? There are a million and one things to look at when dealing with a website, and if you want to make the best impression possible, you will want to go over all of them. However, it might not be possible to do that, so at least look at the big ones, such as spelling and grammar of the content, navigability, links and buttons.

>> Read more about 10 things you should do before your website goes live.

Of course, we can add numerous items to this guide, but these are the important ones for those that have never been online before and just want a way to make it happen quickly. After you have this all covered, you can start looking at other activities associated with having a website, such as website marketing and SEO.

As always, you can give our sales team a call (1300 MY HOST) if you have any questions on getting set up for the first time. We are always happy to help!

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Online Business vs Offline Business

Monday, May 17th, 2010

At the end of 2009, the number of Internet subscribers in Australia reached 9.1 million, getting close to nearly half of the entire population. That fact provided by the Australia Bureau of Statistics only accounts for subscribers, and not for the number of Internet users in total, which was also said in 2009 to reach the 17 million mark.

With statistics like these, there is really no reason why you should not be getting your business online today. The position of the Internet in today’s lifestyle makes it virtually impossible to not see benefits by initiating the change, and doing so has never been quite so affordable. Plus, advancements in Web-related software programs leave you with no excuse because building a website can be considered so easy a child could do it.

Need more convincing?

Let’s investigate the benefits of operating a business online as opposed to offline.

Rent – The only rent you will pay to get online is for hosting space on a web server. Basically, web hosting is the portion of a server that will store the virtual files, images and documents that make up your website, in addition to your emails. Web hosting can be as little as just a few dollars a month depending on how much space you need.

>> Read more about our Business Web Hosting Packages

Staff – The amount of staff needed to run the website or online shopping cart can seriously be a single person. Most of the time, a website may answer any questions a web customer may have, meaning there is no need to call or operate face-to-face. If you run an ecommerce shop, taking money and sending invoices can be done through the shop automatically, meaning you only have to package up and ship out whatever has been sold.

>> Read more about the Digital Pacific Shopping Cart

Automation – Putting a business online offers a certain level of automation, meaning you can spend your time where the business needs it most. As stated above, a website can direct users to answers for their questions and order products without ever needing to take away from any employee’s time.

24 Hours – Websites never sleep! When you or your employees from an offline business take off to head home, the online business is still working, and still possibly making you money.

New Markets – The Internet is a tool that most anyone can use, and even in the most remote locations. By putting your business online, you might be gaining access to new markets that you weren’t able to otherwise.

Both product and service businesses gain.

Don’t think that you need to sell a physical product to put your business online. Even service-focused businesses can benefit by having a website.

Consider this: Where do you look when you need to find a plumber in Sydney… the phone book? Most people nowadays simply pull up a Google search box and type in “Sydney plumber” to find what they are looking for. Sure, getting a phone number listed doesn’t necessarily mean that you need a website, but those with one that potential customers can view just might have the better shot at getting that business. Having a website in today’s world means that you simply come off as more professional and put together, and when customers are given the option, they will most likely choose whichever appears the best.

An online presence can back up the word of mouth mentions.

If anything, a website alone can display to potential customers examples of your work. If you fix up cars, you can put up the before and after pictures. If you run a photography studio, you can let people view your style. The Internet makes it so easy for someone to make a decision right then and there as to whether or not they want to go with your business. Just imagine a friend going on about the portraits they had taken at a specific studio. They just might throw in that the studio has a website, so before taking their word you might pop on to have a look of your own.

What to do now.

If you’re thinking that you might want to get your business online, it is a good idea to map out a plan. Sure, the Web can bring you some attention, but it doesn’t just happen without a little bit of forethought. Here are some ideas to keep in mind when choosing your online method:

  • Who is your target market? Finding your target market will help you design your site, include the right key words and advertise in the right areas on the Web.
  • What do you hope to accomplish with the online presence? Do you want to sell products online, sign people up for newsletters, display previous work or build a community? Each goal has it’s own type of website. Perhaps you decide that sharing company insights is your draw, and that can be done through a business blog.
  • How much time and effort are you willing to put in? Website creation solutions run from easy to hard, so it is up to you, the owner, the amount of work and/or money you invest.

If you’ve made it through all of this information, then you are probably ready to get your business online. All the tools and information to do so can be found in this article, but if you still have questions you can easily phone our sales team at 1300MYHOST. They are always happy to help guide you in the proper direction.

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