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Entries for the ‘Website Marketing’ Category

Benefits of Naming Files Correctly

You might not think about the repercussions at the time, but poorly named images, html files and directories(folders) can cause total confusion when it comes to updating your website later down the track. It can be a key indicator to a visitor that your site lacks professionalism but most importantly, it can hinder your website [...]

Website Marketing With Google Adwords

In keeping with our Google related theme for this month, we would like to introduce Google Adwords, a method for advertising your website through paid search results. To read more on this theme, please see our other Google articles. Understanding who your target market is online is one thing, but reaching them is another. Once [...]

What is Google Maps, and how do I submit my business?

Ever wonder how some businesses get their listing along with a Google map at the top of search results? If you search for the term “Sydney massage” in Google, you will come to a page displaying the local business results first. This is obviously prime real estate when it comes to performing Web searches, pretty [...]

Online Business vs Offline Business

At the end of 2009, the number of Internet subscribers in Australia reached 9.1 million, getting close to nearly half of the entire population. That fact provided by the Australia Bureau of Statistics only accounts for subscribers, and not for the number of Internet users in total, which was also said in 2009 to reach [...]

5 Reasons to Choose Australian Web Hosting

If you are a business based in Australia, then the best hosting option for you is with an Australian company. Here is a list of 5 reasons why you should choose an Australian web host as opposed to hosting overseas. Support – There could possibly be a huge time difference when dealing with an overseas [...]

Will changing web hosts cause any SEO concerns?

Many people often feel trapped with their web hosting company once they have established a website and built up a presence with it on the Internet. Basically their concerns lie in the question of whether a change of web hosts will affect their SEO (Search Engine Optimisation), and it is a phone call our sales [...]

Getting in Touch with the Target Market

The internet, to me, is sort of like a huge shopping centre where the web surfers are the shoppers and websites are the shops. Only, in this shopping centre, the shoppers aren’t automatically provided with a directory and map of all the shops, and the shop owners aren’t able to see the faces of the [...]

Five Reasons Why Blogs Benefit Businesses

The idea of possessing a blog, originally thought of as merely an online diary, has become more and more important in the business world for use as a web marketing tool. That’s right – Business owners are taking it to the streets (well… to the virtual streets) and finding that blog use has benefited them. [...]