What is the Difference Between Hits, Visits, Unique Visitors & Page Impressions

Sep, 11, 2009 | Webmaster | 4 Comments
What is the Difference Between Hits, Visits, Unique Visitors & Page Impressions

Old school hit counters on websites just don’t mean a thing when it comes to understanding how many people are actually visiting. Surprised? Well, you should be! Website statistics say a lot about your web activity, popularity and success, but if you can’t read the numbers properly, you might find yourself greatly misinformed. Hits Often, people think that the term “hits” refers to the number of individuals that are visiting a website. This is NOT true. “Hits” actually refers to the number of files that a website has to request. And, a file can be anything from an image to…



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