Understanding SEO

Search engine optimisation (SEO) is the art of designing a website so as to gain a good ranking with online search engines. The goal is to enable those who would be interested in the site’s content to easily find it. Whether you are selling a product, promoting a message, or simply sharing information, a website that is effectively optimised can attract more visitors, thereby making the site more successful. SEO has evolved considerably since its advent. Originally, SEO included such tactics as placing hidden text on the page, making use of deceptive redirects, and repeating keywords multiple times (known as…



8 SEO Tips That Will Skyrocket Your Websites Online Exposure

Getting your website noticed online can be a difficult proposition. Beyond choosing a catchy domain name, what tools are at your disposal to increase your online exposure? One of the best tools available for this purpose is SEO — search engine optimization. This process works by creating web content that contains a certain number of keywords. When you’re content is properly saturated with these keywords, the chances of your website popping up in relevant search results is greatly increased. Here are eight SEO tips that will boost your websites online exposure: 1. Keyword Selection Keyword selection is the most important…



What is Google Maps, and how do I submit my business?

May, 20, 2010 | Webmaster, Website Marketing | 0 Comments

Ever wonder how some businesses get their listing along with a Google map at the top of search results? If you search for the term “Sydney massage” in Google, you will come to a page displaying the local business results first. This is obviously prime real estate when it comes to performing Web searches, pretty much giving businesses another method to making it to the top of page one without needing to focus so much on the SEO of their Web pages. To get your business and website listed (note: you do not need a website), then you need to…



Google’s New Look

May, 11, 2010 | Webmaster | 0 Comments

Google seems to be putting out one surprise after another lately. First, they get us with with the personalised search, and now it’s a fresh new look with added features. If you haven’t taken the time to read more about the new changes, and why Google made them, here’s a video to help you along: Basically, the team at Google took some of the features (the search options across the top of the page), expanded them and made them better. The search options are now available on the left-hand side of the page, with the Universal Search options being the…



Google Personalised Search For Everyone

Dec, 16, 2009 | Support, Webmaster | 0 Comments

A big change happened to web search two weeks ago, but you may not have even heard about it. Google unleashed its Personalised Search onto the world, and it is more than likely affecting your search results at this very moment. Take a quick look at this video to see what personalised search is all about. What this means is simply that standard search results are a thing of the past. Personalised search is now automatically turned on for all Google browsers, even if the user is not logged into a Google account. In order to make this possible, Google…



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