Say ‘Yes’ to Writing an E-Newsletter for Your Business Website.

Jan, 17, 2011 | Website Marketing | 0 Comments

An electronic newsletter, also called an e-zine, e-news and a myriad of other names is as its title suggests — an informative letter filled with news in an electronic format. More popular than ever before, it is a convenient way to both send and receive information and stacks up as a truly great business advertising platform. Ultimately, the e-newsletter is a powerful sales and marketing tool at the tips of your fingers. With minimal fuss, you send it electronically and direct to the customer’s inbox. And as an alternative (or in addition), you can mail it out via hard copy….

Ways to Promote Your Website – Part 2 of 3.

Nov, 17, 2010 | Website Marketing | 0 Comments

Welcome back to part two of three articles on ways to promote your website. If you missed out on the last post, go and check out: Ways to Promote Your Website – Part 1 of 3 to familiarise yourself and gain further details. In part 1, we covered fresh content, keywords and Meta Tags as strategies for bringing attention to your website. In this post, we will identify further promotion tactics with blog writing, forum contributions and adding a mailing list.

Are Your Email Newsletters Doing More Harm Than Good?

Sep, 28, 2010 | Website Marketing | 0 Comments

Many businesses believe that enticing people to sign up for newsletters is the perfect way to generate sales – businesses can construct databases of hopeful leads, and at the same time subscribers can pick up some hot deals. This exchange of information is usually a win-win situation for everyone. However, what businesses often fail to recognise is that they are not the first to come up with this idea. Collecting data to compile subscriber lists has been around since advertising was first invented. What’s more, since the birth of the world wide web, everyday people have been signing up to…

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