Lowering Your Site’s Bounce Rate

May, 18, 2009 | Webmaster | 2 Comments

You may have plenty of great information on your website, but if people are not sticking around to read it, then what use is it really? Think about how many times you do a Google search and find yourself clicking around multiple websites until you find one that draws your attention further… and keeps you reading on. Make sure your website is the one that web users want to click through by lowering your bounce rate. As mentioned in the previous article on using Google Analytics for traffic analysis, bounce rate is the rate at which visitors to your site…



Moving to a new Data Centre

May, 14, 2009 | Company News | 4 Comments

The Plan. The Challenge. The Outcome. The Plan About a year ago we were informed that our data centre that served us and our customers well was being decommissioned, and a new one was being built in the neighbouring suburb. Knowing that a data centre move would not be an easy feat, our main focus was to create a detailed and integrated roadmap of the entire process. This was to ensure a successful migration while also minimising disruption to our clients’ critical business operations. With a goal of keeping downtime under 3 hours, which was going to be a challenging…



Traffic Analysis with Google Analytics

May, 06, 2009 | Webmaster | 0 Comments

Wondering where your site visitors are coming from? Are they sticking around long enough to read the new content you just added? What keywords are being searched to find your site in the first place? If you find yourself asking any of these questions, then an easy way to have them all answered is to sign up for Google Analytics. What is Google Analytics? Google Analytics is an online tool that helps to track website statistics including the following: Visits, Page Views, Bounce Rates, Length of Visit, Keywords Searched, Countries, and more. How do I sign up for Google Analytics?…



How To Create a Favicon.ico

Apr, 30, 2009 | Webmaster | 1 Comment

Part of the branding process for a popular website involves having a recognisable image, whether that be through a logo design or website theme and colour scheme. You might even notice when navigating your bookmarks or browser tabs that many websites, like Twitter and Digital Pacific, have that ever-so-tiny favicon.ico image present. Favicon.ico actually stands for favourite icon, and now you can make your own, further pushing your own brand, by following these simple steps. Step 1: Create a tiny image, 16 x 16 pixels to be exact. Yes, it is tiny, so make it as simple as possible while…



Five Reasons Why Blogs Benefit Businesses

Apr, 24, 2009 | Website Marketing | 1 Comment

The idea of possessing a blog, originally thought of as merely an online diary, has become more and more important in the business world for use as a web marketing tool. That’s right – Business owners are taking it to the streets (well… to the virtual streets) and finding that blog use has benefited them. Because of this fact, Digital Pacific has put together a list of five reasons why blogs should be incorporated into your business plan. 1. Search engines love new information. A huge reason that business owners are taking the time to blog about it all –…



Twitter Buzz

Apr, 20, 2009 | Twitter | 0 Comments

Finally, Digital Pacific has joined the ever-growing group of businesses taking advantage of Twitter.  To receive updates on latest DP news, products, and just plain bits of life from around the office, add @DigitalPacific to your friends list. New to Twitter? You’ve probably heard all about it from one person or another by now – a business partner, a friend, or maybe even your mum – and have finally decided to create your own user name.  Don’t just let it sit there.   Use those tweets (update messages) and your Twitter profile to your advantage.  Here’s a brief run-down of how…



Browse The Full Site On Your Desktop