Blogging has rapidly grown in popularity in recent years. This has come along with various social media tools now readily available to the tech savvy and the beginner alike. Along with this new technology comes the need for an understanding of how to use blogging and social media in ways that promote goods and services in a profitable way. Here are 5 things that bloggers can do wrong in order to drive away customers. In other words, do not do these things!
Everyone who blogs has a message that they want to broadcast to the world. The problem is that they are not the only ones who want to do so. Many bloggers feel that they need to be constantly, repeatedly sharing their content on social media. Sharing content is important, but going overboard will drive away potential viewers and customers away in droves.
Providing Irrelevant Content:
Everyone has a diversity of interests that make them unique. The best bloggers focus on one idea and expand on it, rather than talking about a variety of unrelated subjects. Focusing on one subject is much more fruitful than posting on topics irrelevant to a blog’s readership.
Not Serving The Readership Base:
The best way to get people to come back to a blog is to provide them with information that they can’t get elsewhere. If it is obvious that the blogger is only serving their own interests and not the needs of the reader, then people will not be inclined to return for another visit.
Not Making It Personal:
People do not like being treated like a number or an object. People want to be treated like people. The best way a blogger can treat people like people is by making posts that sound like they are coming from an actual person. Robotic messages are not as well received as personable blogs that help others in real life.
Pressing Enter Before Thinking:
Bloggers have an interesting challenge that writers before them did not face. Bloggers can post content without having the benefit of an editor keeping them from saying something foolish. Publishing emotionally based blogs without taking some time to consider the outcome of the post can have negative consequences. Taking the time to consider the effects of a blog post before sending it to the world can save a lot of grief.
Every blogger makes mistakes, but anyone can learn from the mistakes of others. Avoiding these 5 costly mistakes can save any blogger from turning away potential viewers and customers.
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