With some sensible planning and diligent work you can lift your site high in the search engines’ rankings. But make a few crucial mistakes, and your site may never leave the bottom. There are a few common mistakes that people make when optimizing their websites with on page SEO. So here are four examples of what NOT to do:
1. No Alt Tags
Perhaps the most common mistake people make with on page SEO is leaving alt tags out of images. The alt tag is the text that shows up when a cursor hovers over an image. It’s also displayed when an image fails to load, so visitors have a good idea what the image is. Best of all, an alt tag is the perfect place to optimise your keyword, because alt tags count as text to the search engines.
2. Duplicate Titles
A web page’s title is one of the most important factors of on page SEO, yet so many people use the same title for multiple pages. This practice will hurt your site’s chance at ranking high. Search engines hate duplicates. Also, a page’s title is the perfect place to optimise your keywords, so take advantage of it. Always include your main keywords in your titles.
3. Keyword Stuffing
In the old days of the search engines, you could achieve a high ranking for your website just by stuffing keywords into your content as many times as possible. This maneuver no longer works. In fact, it will likely achieve the opposite effect — a drop in rankings. Even worse, your site might be blacklisted. So avoid keyword stuffing and only use your keyword naturally.