Search Engine Optimisation (SEO) is something that should be on any marketer or business owner’s mind. It includes many tools and techniques that you can use to get your website to rank higher in search engines. The way SEO works has changed over time, but there are some SEO strategies that are here to stay. This article will teach you about some common, current strategies for SEO and how they can impact your website’s visibility in search engines.
Write high-quality content with users in mind
More often than not, when people start diving deep into SEO, they start deviating from quality content for users to content that is relevant to the bots that crawl websites. And it’s a big no-no.
The thing to know about search engines today is that they are getting smart. So, they will rank web pages with quality, relevant information highly, rather than boosting web pages that have keywords all over the page.
Write articles that are that are over 1000 words long
Today, search engines don’t look at how many articles you publish in a day. Rather, they look at the quality of your web pages and rank the website accordingly.
The content you publish should provide in-depth information about the topic. You can write all about a specific topic and also cover topics surrounding it. For example, if you are writing about best smartphones for under $200, you should also go ahead and write about phones that are just over $200. People will be more than happy to get that extra piece of information.
If Google sees that your webpage has a lot of words in it, it will interpret the page as being a strong resource.
Increase the page speed
Google has officially announced that page speed is one of the determining factors of page ranking. So, speeding up your website will increase the search engine visibility by quite a bit. You can test your pagespeed using a tool provided by Google called Pagespeed Insights.
However, you don’t have to go and get more expensive hosting to boost the speed of your webpage. Here are some of the things you can do to speed things up:
- Optimize your image sizes (this is the no.1 reason for the web pages to load slowly)
- Don’t host videos on your server. Instead, upload the video to YouTube and link it to your website.
- Use a caching plugin or service to load your content quicker
- Use a Content Delivery Network (CDN) like CloudFlare
By following these three SEO strategies, you can definitely boost your page rankings and improve search engine visibility. Which of these three SEO strategies did you not know about?