Choosing the right domain name for your business website

Your website is a portrayal of your entire business and store. One of the most important things to keep in mind, excluding the content and design of your website, is the domain name that you are going to choose. There are millions of domain names available – in addition, it can be quite difficult to know which domain name is the right one for your business. It is important to find a name that stands out and is unique among all your competitors along with improving your SEO and Google AdWords ranking. You can enquire to see if your desired domain name is available, but before you do so, there are various factors to keep in mind while choosing a domain name for the website you will use for your business.

Check the Spelling

Although an obvious point to make, spelling is a very important aspect of your domain name. If someone searches for your website on Google or an internet browser and the search query doesn’t match what your website is saved under, then other sites could be displayed before or instead of yours, which could result in lost visits and potential conversions. That being said, if your website is your brand name, and that brand name is a common word but spelt unusually, i.e. Flickr / Flicker, then it may be advisable to purchase both or more spellings of the same word. This will effectively cast a wider net when someone searches either of these terms, and will give your website more chance of being visited!

Shorter is Better

It is better to use shorter words for your domain name, as it is much easier to remember for your clients. Similarly, people are less likely to make errors if the domain name for your business is shorter. It is important to remember that the domain name you wish to use for your website should not include various grammar formatting. One of the top things to remember is to use a domain name that is easy to understand.

Branding and Identity

The domain names you choose for your website should also be a proper representation of your business. When someone hears about your domain name, they should be able to understand what your brand is all about. Make sure to choose a domain name that is unique so that you do not confuse it with other business websites.

If for any reason the domain name you wish to choose is already purchased by someone else, you can opt to buy it from that person. You can contact the person directly, or take some help from a corporate broker to buy the domain name. You can also buy the same domain name with a top level domain extension rather than the generic ones.

The prospect of operating a website for your business is worth being excited about. However, it can also be easy to make hasty decisions on important matters such as choosing your domain name. The right name can make a difference in how successful you are in presenting your business online. Consider these tips as you evaluate and continue your hunt for the ideal domain name.

Once you decide on a suitable domain name, you will need to find a domain registrar to host your website and get your site on the internet.Digital Pacific has many different hosting services available, and we will be happy to answer any questions you may have!

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