Running a website, be it personal or business related, isn’t as simple as purchasing a domain and hosting, installing a theme and then waiting for the traffic to come. If you want a truly successful website you need to put in the extra time and complete tasks such as statistic monitoring, which includes items such as visitor flow and user engagement, and the tweaking of website aspects such as design and content in order to provide a better experience for your visitors.
Keeping track of your website statistics and web optimisation isn’t as time consuming as one might think due to the availability of various tools that automate these processes for you. Google, one of the largest tech companies in the world, offers a range of tools and services such as web search and advertising solutions, however they also provide a range of other tools for free that are useful for the optimal running of any website. These tools are available to anyone and can assist significantly in ensuring your website is providing the best results.
3 Useful Google Tools You Should Be Using
Most people will be aware of the primary services offered by Google such as Search, Adwords advertising and of course Gmail, however the use of Google is not limited to these 3 services as they also provide many free tools that can be used as a standalone service or in conjunction with others. The following 3 tools are provided absolutely free by Google and offer many attractive benefits towards website owners.
1. Google Analytics
Google analytics is a powerful tool for the monitoring of your websites important traffic statistics such as visitors counts, conversion rates, visit duration, geographical information and a range of other useful statistics. The use of Google Analytics is a must for any serious webmaster as it assists in keeping track of where your visitors are coming from, how they are finding your website and their behaviour while browsing your website.
Google Analytics is completely free to use and provides the ability to track multiple web properties under a single account. For more information and the creation of an account, simply visit Google Analytics.
2. Webmaster Tools
Webmaster Tools by Google is a powerful service that, like analytics, makes it easy to track certain website statistics and offers a more direct way to control the way Google interacts with your website. Webmaster Tools offers options such as crawl statistics, website ranking positions, the ability to disavow external links to your website and also run a virtual test to see exactly how the Googlebot crawls your website and what it sees.
As with the other services, Webmaster Tools is free to used by all website owners. For more information visit Webmaster Tools.
3. Page Speed Insights
Google Page Speed Insights is an amazingly powerful tool that allows webmasters the ability to receive a run down on the speed and performance of a website while also offering a range of advice on how to better optimize them for quicker load times. Running a Page Speed test takes no more than 30 seconds to complete and upon completion will give you a score for both desktop and mobile versions of your website.
Keeping an eye on how well your website performs on various device types and the speed in which it loads is important to improving the browsing experience of your visitors. For more information or to run a test, visit Page Speed Insights.
Check Them Regularly
The use of these 3 tools will assist in monitoring the effectiveness of your website and it’s direct performance across a range of important metrics. This provides an avenue to verify what changes should be made to your website in order to provide a better experience for your visitors.