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CHECKLIST for establishing your business website

Nobody can deny the importance of the Internet since it's becoming an important distribution channel and an incredible communication tool. Information technologies are expanding at an astonishing rate, with everyone going online. Establishing and maintaining a Website for your company can be very useful to the future success of your business. The following guide provides basic procedural information and helpful hints for establishing a website for your business.

Choose a web hosting provider
An web host will provide you with a hosting account. Your hosting account will include email access and server space for a Website. Your web host will charge you a monthly fee for its services. If you need a good web host please visit www.digitalpacific.com.au.

Select and Register a Domain Name or Universal Resource Locator (URL)
You should choose a name that represents your product and/or services and is easy to remember. Before you decide on a name, a full trademark search should be done.

Design Your Website
Think about what you want to accomplish with your site. You can obtain ideas for your site by looking at the Websites of your competitors. You can then design your site yourself or hire a Web design service or Internet consultant to design the site for you.

Register Your Site With Different Search Engines
You can hire professionals (search engine positioning) or do it yourself by registering to the major search engines like Yahoo!, Google, MSN, Alta Vista, HotBot, AOL, etc.

Inform Others About Your Site
Include your URL on your letterhead, business cards, in all ads, and in the Yellow Pages.

Track the Visits to Your Site
Log data software is available to record the number of hits your site receives. Digital Pacific provides access to these logs in the control panel. You can ask visitors to your site to complete a questionnaire or to provide input as to your product or services.

Keep Your Site Current
No one likes outdated information. Make sure your site is updated.

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