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Posts Tagged ‘Web Hosting’

Magento Hosting Explained

Saturday, December 3rd, 2011

Australian Statistics reveal that Six-and-a-half million Australians have Internet access at home or work, and they spend more than $11 billion dollars a year in online purchases. So, if you own a shop selling anything from jeans to jams you need to be able to tap into this lucrative marketing opportunity and open an online store with an e-commerce platform.

Magento Hosting ExplainedMagento is one of the fastest growing e-commerce platforms around and the Magento Community Edition is free! Its flexibility and wealth of features are some of the reasons this software has been downloaded by over 1 million users. Magento has placed itself in the market as one of the strongest ecommerce platforms around for stores of any size who are looking for a great online solution.

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5 Ways to Find Good Quality and Affordable Web Hosting

Tuesday, November 8th, 2011

When you are trying to create your own website, finding a web hosting service is usually the first step in the process. A web host will give you the means to physically create a website by providing you with a domain name through a registry.

However, there are plenty of different web hosting services out there, each offering differing services and prices to cater to your needs. Free services exist but they are rarely reliable enough to meet the needs of a small business. There are also more expensive web hosting services that could end up charging you an arm and a leg. So how do you find a good quality and affordable web host?
5 Ways to Find Good Quality and Affordable Web Hosting
1. Read Reviews
Online reviews of web hosting services are very instructive, and reading your fair share of these reviews can help you determine the best from the rest. While it may seem that some of the negative reviews are planted by rival hosting services to smear the competition, most hosting services allow users to post reviews on their website, enabling you to get an unbiased look at people’s opinions.

2. Review Support Options
The less you’re willing to spend on web hosting, the fewer options you will have at your disposal. Depending on your needs, that might be perfectly fine. Just make sure you know what you need in a web hosting provider before you sign up.

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5 Ways to Find Good Quality and Affordable Web Hosting 5 Ways to Find Good Quality and Affordable Web Hosting 5 Ways to Find Good Quality and Affordable Web Hosting 5 Ways to Find Good Quality and Affordable Web Hosting 5 Ways to Find Good Quality and Affordable Web Hosting 5 Ways to Find Good Quality and Affordable Web Hosting 5 Ways to Find Good Quality and Affordable Web Hosting 5 Ways to Find Good Quality and Affordable Web Hosting 5 Ways to Find Good Quality and Affordable Web Hosting

8 SEO Tips That Will Skyrocket Your Websites Online Exposure

Monday, October 24th, 2011

Getting your website noticed online can be a difficult proposition. Beyond choosing a catchy domain name, what tools are at your disposal to increase your online exposure?

One of the best tools available for this purpose is SEO — search engine optimization. This process works by creating web content that contains a certain number of keywords. When you’re content is properly saturated with these keywords, the chances of your website popping up in relevant search results is greatly increased.
8 SEO Tips That Will Skyrocket Your Websites Online Exposure
Here are eight SEO tips that will boost your websites online exposure:

1. Keyword Selection

Keyword selection is the most important aspect to increasing your websites SEO. Make a bullet point list of 5-10 words that best describe your site. Then pick the three most relevant. These are your keywords and you should include them in your content, headers, titles and meta tags.

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How to use Domain Names to Protect your Online Brand

Thursday, April 28th, 2011

It is important to begin developing strategies to protect your business’ brand as soon as you launch its web presence. A key element of your online brand is a good domain name.

You can find strategies for selecting a good domain name in a number of places. However, some basic principles to keep in mind are to try and keep the domain name simple, keep it close to your business name or how people refer to your business, and make it easy to pronounce and spell by avoiding hyphens, numerical characters and unusual spelling if you can.

Once you have selected a domain name that is available, you should register your domain with a reputable domain name registrar (a service that Digital Pacific provides). It is then time to start protecting your brand. It’s best to start doing this before you launch your presence, as the process will become more difficult and costly as your brand grows in popularity.

How to use Domain Names to Protect your Online Brand

Prevent Domain Prospecting

Domain name prospectors buy domains that might be used by businesses that aren’t yet online. They are gambling that once a business decides it wants the domain name, it will be prepared to buy the domain off the prospector for an inflated price. This is also referred to as cyber squatting, and is a practice that has extended to buying similar sounding domain names and obvious misspellings of common words. Prospectors will often set up small portal web pages at a domain and use broadly relevant links to take advantage of affiliate marketing and advertising. These portals generate revenue through page views, high click through rates and affiliate purchases.

Domain prospecting is an issue for you and your business because typos happen all the time. Less savvy internet users may not even realise that they have typed in the wrong address and will think that a domain prospector’s useless page is your business. This is not a good outcome for you as you are unable to control the experience that these potential clients have while they are searching for your products and services.

Strike First

A quick and effective way to stop someone from squatting on variations of your domain name is to register the most likely variations yourself. You should consider registering variations across the major top level domains of .com, .org and .net, as well as the country level domains of your main markets for maximum protection. For example, in Australia this means registering .com.au, .org.au and .net.au domains where possible. AuDA, the body responsible for the governance of Australian domain names, places specific restrictions around registering many of the .au domains. This will reduce the likelihood of opportunistic squatting around your .au domain names, but will not protect you completely.

Guard Against Bad Publicity

Another domain name phenomenon worth watching is disgruntled customers (and sometimes competitors) using variations of your domain name to publish negative impressions of your brand. A common technique is to add the word “sucks”or something similar to the end of a domain name and use the site to publish negative reviews and opinions of a service. A well-known example is the large number of sites that have been created to discuss the service of PayPal (try typing “paypal sucks” into Google for a taste). While it won’t be economical to register every potential offensive domain, it could be to your benefit to own and control the more obvious options if you operate business that focuses on customer service.

Be Ever Vigilant

Protecting your brand through domain name ownership is not a “cheap and easy” task. Less reputable organisations will continue to look for new ways to gain an advantage off the back of your brand, and different techniques will continue to be developed. However, protecting your domain name has clear and immediate benefits for all businesses serious about owning their brand and reputation online.

How to use Domain Names to Protect your Online Brand

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IPv4 Exhaustion – Is The Internet Running Out Of Room?

Tuesday, April 12th, 2011

As you may have already read, the internet is, in theory, about to run out of IP addresses. “What does that even mean?” I hear you ask, and I’m glad you did.

There is a lot of conflicting information about this address situation (also known as “IPv4 exhaustion“) and what it means for internet users, with the most obvious concern cited that somehow the internet is about to “run out of room”.

Rest assured that this is not the case. There are plenty of IP addresses for everybody.

What is an IP address anyway?

IP stands for Internet Protocol, which is a way for devices to communicate with each other over a network. While the technical details of the Internet Protocol and the network communications protocol stack are many and detailed, it is enough to know that every device that communicates on a network that uses IP needs to have a unique number. This number is referred to as an IP address. Almost every network currently in use, including the internet, uses IP as part of its underlying framework.

There are two versions of IP in use today: IPv4 and IPv6.

Why does it look like we are running out of addresses?

The way that IP is structured creates a finite number of possible addresses. The allocation of these addresses is managed by the Internet Assigned Numbers Authority, which allocated the last large blocks of addresses earlier this year. While there are still many addresses available in already allocated address blocks, it is true that the supply of new IPv4 addresses is “exhausted”.

IP addresses were allocated inefficiently in the early days of the internet, leaving a large number of addresses unused and in the hands of private corporations and government bodies. As the number of people and devices attempting to connect to the internet has grown, the pressure has increased on the publicly available number of IP addresses.

While techniques such as private network addresses and Network Address Translation have been developed to combat the issue, IPv4 exhaustion remains.

IPv4 exhaustion is a concern as IP addresses underpin something that makes the internet easier to navigate — domain names. While machines can remember a series of numbers for a server address, it is not as easy for humans. Domain names were invented as a way of assigning natural language to IP addresses. After all, it is easier to remember www.digitalpacific.com.au than it is to remember 203.19.59.122.

Luckily for everyone, IPv6 is waiting in the wings.

What is the difference between IPv4 and IPv6?

The key difference between IPv4 and IPv6 in relation to the problem of IPv4 exhaustion is the number of addresses available for use. IPv4 uses a 32 bit numbering system, which allows for 2^32 or 4,294,967,296 theoretical unique addresses, although in practice the number available is smaller. By contrast, IPv6 uses a 128 bit numbering system, increasing the number of theoretically available addresses to 2^128, or approximately 340 undecillion (a number so large as to be almost meaningless).

Why are we still using IPv4 if IPv6 solves the problem?

A substantial obstacle preventing wide scale adoption of IPv6 is that software and hardware support is still maturing. While the latest versions of most operating systems now support IPv6 natively, hardware support is still immature, particularly at the consumer level. Consumers replace hardware such as routers and switches less often than they upgrade their software, leaving a large amount of legacy hardware still in use that is not IPv6 ready or capable.

Another issue is that IPv6 was not designed to be interoperable with IPv4. Anyone who wishes to offer an IPv6 service has to run it alongside an existing IPv4 service and use special network gateways to translate between the two different versions. This arrangement requires a service provider to maintain two separate services, increasing the amount of resources required to operate their business.

Should I be worried?

Short answer: no.

For the average internet user, the internet will continue as it has always done before. For example, Digital Pacific was recently assigned around 64 million IPv6 addresses, guaranteeing that your favourite web hosting company won’t run out anytime soon. This does not include all the IPv4 addresses still available for Digital Pacific customers.

The techniques that have been pioneered to combat IPv4 exhaustion will continue to provide enough space for the internet to keep growing in the short term.  These techniques also buy time necessary to enable IPv6 adoption to increase and to enable more IPv6-ready consumer hardware to enter the market.

For now, there is still enough room for everybody.
IPv4 Exhaustion   Is The Internet Running Out Of Room?

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An Introduction to VPS

Thursday, March 31st, 2011

Recently we discussed recognising when you might need to move from shared hosting to a dedicated server. What wasn’t discussed was that, for some people, moving to a dedicated server is a big commitment of time and money. While dedicated servers are an excellent option, it is a big step from a shared server to dedicated server solution.

Luckily for those people who are still unsure if a dedicated server is right for them, there is a middle ground. That middle ground is a Virtual Private Server, or VPS.

I should note that all server types play a role, from share hosting right through to dedicated servers. Each type of hosting has pros and cons that depend on your needs. Your needs will change over time, as will the type of hosting that provides the best fit your needs. The most important thing is that you choose the type of hosting that provides what you need right now.

WHAT IS A VPS?

A Virtual Private Server is just that – virtual, private and on a server. A VPS takes advantage of virtualisation to offer a dedicated hosting-like experience, albeit with a number of virtual servers hosted on the one physical piece of hardware. As the hardware is shared amongst several users, the cost of leasing the hardware is less than for a dedicated server. However, you retain some of the flexibility of a dedicated server, enabling you to get a better understanding of what a dedicated server can do for you.

HOW DOES A VPS WORK?

A VPS uses virtualisation to divide a single physical server into a number of self-contained servers. The server runs a full operating system with root access for the administrator, a guaranteed amount of RAM and has secure shell access for remote administration.

Almost all server-side virtualisation on the market today is either hardware-based or operating system-based virtualisation.

Hardware-based virtualisation uses a thin software layer, called a hypervisor, that imitates the hardware of the server, creating a copy of the system resources for each “guest” operating system running on the server. While this increases the number of different types of guest operating systems available, efficiency is reduced as the hypervisor is emulating all the hardware to maintain compatibility with different operating systems.

Operating system-based virtualisation creates a single layer of the common operating system elements and then allocates the server’s resources across each of the virtual servers, which run in “containers”. Operating system-based virtualisation is more efficient than hardware based virtualisation, as it only needs to virtualise system resources, which is then shared by all containers, rather than for each of the containers as required.

Each VPS at Digital Pacific operates in this way thanks to Parallel’s Virtuozzo server-side virtualisation software. Virtuozzo allocates the server’s resources across all of the containers and is able to dynamically allocate these resources as required. This method requires that each container runs the same type of operating system as only a single set of components is made available to all the containers.

In the case of Digital Pacific, each VPS runs a Linux-based operating system, and several different distributions of Linux are available for you to use.

MANAGED SERVERS

Administering your own server can be intimidating, as you still need to have an understanding of the basics of server administration. Digital Pacific eases the transition from shared hosting to a VPS through its managed VPS plans. The Digital Pacific managed VPS service is designed to reduce some of the workload of running a VPS for people that don’t have access to a system administrator, or don’t have the time to run the server on their own. The plans include initial server set up and ongoing maintenance (such as firewalls and operating system updates), daily backups and bundles in some additional support hours at no extra cost.

If you think you’re ready to get a taste of the flexibility of running your own server, be sure to check out Digital Pacific’s managed and unmanaged VPS plans today.

An Introduction to VPS

An Introduction to VPS An Introduction to VPS An Introduction to VPS An Introduction to VPS An Introduction to VPS An Introduction to VPS An Introduction to VPS An Introduction to VPS An Introduction to VPS

How will I Know if I Need a Dedicated Server?

Tuesday, February 22nd, 2011

Many growing websites and online businesses will eventually hit the limitations of shared hosting. While shared hosting is a cost-effective solution for smaller sites, some people will need more.The question for these websites and business is, “How will I know if I need a dedicated server?”

Do you need room to move?

Many shared hosting facilities have limitations on storage space and the number of files you can store on your share of the server. This can be an issue for community-based sites that encourage members to upload files such as user account avatars or larger files like user-generated audio and video.

This is also an issue for anyone who wants to host a number of their own sites in the one location, especially if those sites have many users. Think about the hard drive on your personal computer for a moment. If you are the only one who uses the computer, you can generally keep the number of files and the amount of storage space used under control. Even if the numbers start to climb, it is a relatively easy task to get rid of old, unwanted files and save some storage space. However, if you share the computer with your family, storage space becomes a bigger issue as everyone has their own ideas about what number and size of files is reasonable.

Dedicated servers have greater storage allowances and the number of files is only restricted by the size of the hard drive you leased. This makes dedicated servers well suited to sites built around user-generated content or servers that host a number of different sites. The more generous storage arrangements means you need rarely worry about coming up against your quotas.

Special Apps

Shared hosting is designed to meet the needs of the majority of users. This often means supporting only a small selection of web applications, such as PHP-based frameworks, and in some cases Perl. Many other web application frameworks are not well supported by shared hosting plans. If you want to run a service built on Ruby on Rails for example, or a custom-built content management system, you will need to consider the flexibility of a dedicated server.

You will also appreciate the flexibility of the dedicated server if you like to experiment with the latest software. While most shared hosting environments offer a range of simple “one click installs” of popular software packages like WordPress, they support for emerging or highly niche products is rare. Leasing a dedicated server means you are able to install and evaluate anything you like, no matter how highly specialized or niche it might be.

More Bandwidth

Shared hosting provides enough bandwidth for all but the busiest servers. However, if you have a very highly trafficked website, for example a very popular internet forum, or your server transfers a lot of files (project management applications are a good example here), you will find that shared hosting doesn’t provide quite enough bandwidth. Dedicated server hosting plans will give you that little bit more bandwidth headroom that you need to keep your server working fluidly as well as the peace of mind that your users are having a smooth experience.

Is a dedicated server worth it?

Although a dedicated server is a substantial investment, it can be a worthwhile one. Any single one of the above reasons is legitimate grounds to move from shared hosting to a dedicated server. If server uptime and flexibility is important to you, it is time to start thinking about what a dedicated server can do for you.

How will I Know if I Need a Dedicated Server?

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Understanding Dedicated Hosting

Monday, January 31st, 2011

As you may already be aware, not all servers are the same. The level of support, bandwidth, storage space and available software usually depends on how much money you are prepared to spend. Most small businesses will begin with “shared hosting”, where many websites share the one physical server. All the storage space, RAM, CPU and bandwidth of the server is divided up amongst the different sites.

While shared hosting is a good choice for personal and small scale business sites, it is designed for sites with modest needs. As your requirements change with your growing business, you may wish to consider something without fewer limitations: a dedicated server.

Understanding Dedicated Hosting

What is a Dedicated Server?

When you lease a dedicated server from a hosting provider, you are hiring a single piece of hardware exclusively for your use. This arrangement gives you full responsibility for your server and enables control over its configuration including choice of operating system, system updates and installing software packages, while the host is responsible for maintaining the hardware.

The Benefits of a Dedicated Server

A dedicated server will not suit every business. Some will find that shared hosting provides everything they need (the Digital Pacific Business Hosting provides great value). However, there are substantial benefits to using dedicated hosting. Most of these benefits can be summed up in one word: flexibility.

The flexibility begins with a choice of operating system for your server. Hosting providers usually support several different versions of Linux and Windows. For example, Digital Pacific offers the CentOS, Red Hat, Debian, Ubuntu and OpenSUSE Linux distributions as well as Windows Sever 2003 and 2008, including the Web and Enterprise editions.

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The flexibility extends to the software you choose to run on your server. While most common programs running on the web form part of the well-known LAMP – (software bundle) (Linux, Apache web server, MySQL database, and PHP or Perl scripting languages), there are many packages that are not well supported on a shared host. One example of a popular piece of software that is not well supported in shared hosting is the Ruby on Rails web application framework.

All good dedicated servers include secure shell, or SSH access. SSH is a way of connecting to your server remotely and exchanging data using an encrypted connection. SSH access is often paired with full administrator or “root” privileges for the operating system on the server. Root and SSH enables you to administer the entire server via a command line including file transfers, setting up databases, killing and restarting processes, and automating tasks such as backups and file mirroring. As SSH works over a command line, tasks can be completed faster than via the graphical user interfaces people might expect from their experiences with shared hosting.

Dedicated servers also have a security benefit. As the server is yours, you are free to implement any additional security measures you feel necessary to enhance security beyond what shared hosting already provides. However, as you are responsible for the security of your server, you must keep up to date with the latest patches and software updates yourself.

Managed Dedicated Servers

If the thought of running and maintaining your own server is too daunting, Digital Pacific offers a service called “managed dedicated hosting“. Managed dedicated hosting has the benefits of dedicated hosting without the hard work of running the server yourself. It is a cost-effective solution for organisations that need a dedicated server but don’t have the in-house experience to run one. It can work out to be cheaper to lease a managed server than to hire experienced administrators.

While some providers will offer “all or nothing” dedicated hosting solutions (it is either fully managed or you are on your own), Digital Pacific offers managed support that can be purchased as required, from activity monitoring and operating system updates through to running a firewall and performing backups.

So, if you’re thinking of taking the next step for your growing website, why not visit our dedicated server pages or talk to a friendly Digital Pacific staff member today.

Understanding Dedicated Hosting

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5 Reasons to Choose Australian Web Hosting

Thursday, March 4th, 2010

If you are a business based in Australia, then the best hosting option for you is with an Australian company. Here is a list of 5 reasons why you should choose an Australian web host as opposed to hosting overseas.

  1. Support – There could possibly be a huge time difference when dealing with an overseas company, which makes you wonder what you will do when/if problems arise. When your company in Australia is awake and processing during business hours, the web hosting company could potentially be off-shift, meaning very limited support. Who wants to be caught at a very important time with no support? More importantly, if you do manage to catch them on working hours, it is being done with a very long-distance phone call.
  2. Updates – In the same sense as above, working hours can greatly vary between your Australian business and the web hosting company. Because of this, updates to your hosting account, which run at the best time for the company overseas and the majority of their customers, can actually be run at peak times for you. That means there is a high potential for website downtime when it would otherwise be helping to make you money.
  3. Speed – Consider the distance information must travel to get from your web host to you if starting from overseas. The transfer of data could come at a delayed speed, thus slowing down the processing of your website, as well as server uploads and downloads. Who wants to have a slow website, let alone visit one?
  4. SEO – This is a debatable point, but still one worth making. By not choosing an Australian web host when marketing towards an Australian audience, Google, for example, may not rank your site as highly as it should. It is said that the IP address for your host can determine your website’s location, meaning it might not process properly in the Australian search engine if it is hosted in the US or UK.
  5. Currency – Sometimes, choosing to buy products and services in another currency can have a very pleasing and positive outcome. This generally occurs when the currency of an overseas company gets you more for your money. The problem with choosing web hosting with this idea in mind, however, is that currency fluctuates and what is a cheap plan for you now could take a wrong turn and actually double in price in the future. Because of this, hosting packages purchased in your own currency can help provide stability for you and your website during shaky economic times.

As an Australian business or individual looking for the best way to market a website online to an Australian audience, it is wise to consider the above points when choosing a web host. With these five reasons in mind, it is truly hard to imagine choosing anything other than an Australian based provider.

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Web Hosting: Difference between Storage Space and Bandwidth.

Thursday, October 8th, 2009

Storage Space vs. Bandwidth. Why are those numbers in my hosting plan different?

Whether you are looking for a new web hosting plan or already have one, you might still be asking yourself this exact same question. It is not uncommon for our customers to feel a little overwhelmed when trying to make a decision on which plan suits them best. For individuals not well versed in web design or hosting, they just aren’t sure what to expect and, therefore, cannot make an educated decision. Fortunately, we like our customers to be informed, which is why we’re breaking down the two popular and confusing topics of storage space and bandwidth.

Storage Space

Storage space is the total amount of space on a server where you can store files, especially those used to create your website. These files can be anything from HTML files, images, website scripts and email. Some people also like to use the storage space to log backup files and old copies of web pages or even just backup files from their home or office computers for safe keeping.

A good analogy is to think of your storage space as your filing cabinet. When in an office environment, a filing cabinet needs space to grow for when you start adding more folders of information to it. The same goes with storage space, and we generally recommend for people to expect website storage space growth of up to 3 or 4 times its original size.

Also, as with a filing cabinet, once the storage space is filled, there is no more room for information to be stuffed in. So, if you plan on having a tremendously large amount of information going onto your server, you should plan on buying a large enough space to house it all. Luckily, Digital Pacific customers have the luxury of upgrading or downgrading their web hosting plans at any time as their needs change.

Bandwidth

Bandwidth is where many web users get confused. Simply put, bandwidth is the amount of data transfer that occurs between your website and end users, and the amount needed depends on the needs of the individual or business and on the popularity of the website itself.

In order to understand how much bandwidth may be needed, you must first understand that whenever someone views your website, their computer must actually download the files that construct the webpage from the server before being able to display it. The size of the files downloaded – which can be anything from images, text, and documents accounts for how much bandwidth is used up at that given moment.

Besides people viewing your website, bandwidth is used when you backup your website, or when someone downloads a file from the server. Furthermore, an often overlooked factor in bandwidth usage is the fact that it occurs whenever you send an email from your hosted email account. So, if you are sending email after email full of large files to multiple people, this transfer from the server will count towards your bandwidth usage.

When it comes to bandwidth, it is wise to keep in mind the ability of a web host to accommodate your needs if they grow more than expected. Some companies may charge a fee to transfer to another plan, charge an extravagant amount of money per certain amount of transfer beyond the plan, or even suspend the account once the maximum has been reached. Digital Pacific, on the other hand, lets you upgrade and downgrade your plan at any time for no extra charge. Another thing to remember is that bandwidth allocated to Digital Pacific’s web hosting plans resets itself at the start of every month.

Storage Space vs. Bandwidth

To reiterate, storage space is the amount of server space that is allocated for your file storing needs, while bandwidth is the amount of transfer allowed from the server to other locations on the internet. Bandwidth will be larger than the amount of storage space by quite a bit in order to allow for the information you have stored on the server to be transferred sufficiently to web visitors. So, as long as you understand the difference between Mb and Gb, you’ll now be able to better understand the various web hosting plans out there.

Below is an example of a simple text website with one or two small images and text using 25gb of storage space per month. This is the amount of space we allocate to our “Business Advanced” plan.

  • 25gb is approximately 25,000mb; 1 Mb (approx. 1,000,000 bytes), 1 Gb (approx. 1,000 Mb)
  • 25,000mb of web traffic will support around 1,000,000 page views per month, which is more than enough for most web sites.
  • An average email that is sent is around 59 kilobytes. This equates to 16 emails per mb, meaning you could send around 400,000 emails per month on this plan, which no one generally does, before reaching your limit.
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