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Archive for the ‘Domain Names’ Category

How To Get Your Business Online

Tuesday, January 3rd, 2012

While making money on the Internet is certainly not as easy as it used to be, there are still plenty of opportunities out there. With a realistic approach and plenty of patience, many people are perfectly capable of making an income online. While there are freelancing opportunities to accommodate a wide variety of skills such as writing, web design and much more, starting your own business from scratch is somewhat more challenging. One of the greatest attractions to starting an online business is that the costs are minimal. Keeping your goals realistic is also essential. It’s wise to completely ignore the outlandish promises made by companies and individuals selling get-rich-quick schemes and instead start out with a plausible plan with goals that you can actually reach if you work hard enough. Consider the following steps for building a money-making website.

1. Be Inspired

Consider your skills and your level of knowledge in certain areas. You’ll want to think of a niche which you know plenty about as well as something which interests you. Since you’re going to need to provide quality content and something of value to your visitors, you need to be knowledgeable in your field. Of secondary importance is coming up with an idea that is ideal for making money.

How To Get Your Business Online
2. Register a Domain Name and Hosting Package

The only costs involved in starting an online business are registering a domain name (web address) and getting a web hosting package. The costs only run into a few dollars per month and the costs will only ever increase if you have an enormous number of visitors and you need to start paying for more bandwidth.

Choose your domain name carefully. It’s good practice for search engine optimization (SEO) to include a relevant keyword or phrase in your web address. You should also keep it short and memorable. It’s also a good idea to register multiple domain names which all direct to your main website. Ideally, you should register your domain name for a longer time, such as five years. The search engines favour long-term registrations.

You’ll also want to decide whether to use a local domain name ending in the country code for your location or a .com address. As a general rule, you should only use a localised domain name such as “.com.au” if the content of your site is primarily relevant to an audience in that country. For the most part, all other sites are better off using a .com address. There are plenty of other options, however.

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Seven Good Reasons to Buy a Domain Name For Your Small Business Blog

Wednesday, December 14th, 2011

If you are starting a blog for your small business it’s tempting to skip buying a domain name and jump right into a free blog hosting service. You’re trying to grow your business so you want to keep costs down where you can. Free is good, right?

Wrong. If you are at all serious about your company, be nice to your business blog and buy it a domain name.  Here are seven good reasons why you should register a domain name for your small business blog.
Seven Good Reasons to Buy a Domain Name For Your Small Business Blog
1. If the aim of your blog is to market a business then it must look business-like. A self-hosted domain is the first step to a professional looking blog. Internet-savvy readers simply won’t take seriously a blog like yourbusinessblog.freeblogsite.com. It looks amateurish. Readers will take far more seriously the self-hosted yourbusinessblog.com. It looks like a real site. Whether you’re selling a product, a service, or your own expertise, a proper domain name will inspire customer confidence.

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5 Ways to Find Good Quality and Affordable Web Hosting

Tuesday, November 8th, 2011

When you are trying to create your own website, finding a web hosting service is usually the first step in the process. A web host will give you the means to physically create a website by providing you with a domain name through a registry.

However, there are plenty of different web hosting services out there, each offering differing services and prices to cater to your needs. Free services exist but they are rarely reliable enough to meet the needs of a small business. There are also more expensive web hosting services that could end up charging you an arm and a leg. So how do you find a good quality and affordable web host?
5 Ways to Find Good Quality and Affordable Web Hosting
1. Read Reviews
Online reviews of web hosting services are very instructive, and reading your fair share of these reviews can help you determine the best from the rest. While it may seem that some of the negative reviews are planted by rival hosting services to smear the competition, most hosting services allow users to post reviews on their website, enabling you to get an unbiased look at people’s opinions.

2. Review Support Options
The less you’re willing to spend on web hosting, the fewer options you will have at your disposal. Depending on your needs, that might be perfectly fine. Just make sure you know what you need in a web hosting provider before you sign up.

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8 SEO Tips That Will Skyrocket Your Websites Online Exposure

Monday, October 24th, 2011

Getting your website noticed online can be a difficult proposition. Beyond choosing a catchy domain name, what tools are at your disposal to increase your online exposure?

One of the best tools available for this purpose is SEO — search engine optimization. This process works by creating web content that contains a certain number of keywords. When you’re content is properly saturated with these keywords, the chances of your website popping up in relevant search results is greatly increased.
8 SEO Tips That Will Skyrocket Your Websites Online Exposure
Here are eight SEO tips that will boost your websites online exposure:

1. Keyword Selection

Keyword selection is the most important aspect to increasing your websites SEO. Make a bullet point list of 5-10 words that best describe your site. Then pick the three most relevant. These are your keywords and you should include them in your content, headers, titles and meta tags.

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The 13 Highest Selling Domain Names of All Time

Thursday, September 15th, 2011

If you decide to get involved in the business of selling domain names , you can make a great deal of money from it. Some domains may only sell for a few hundred dollars, but there are a select few that could end up making you millions.

So what are the highest selling domain names of all time? Here is the top 13:

1. Insure.com – This domain name was sold in 2009 for a staggering $16 million. It seems incredible that a simple domain name of less than ten letters could sell for such an astronomical amount, but that is the potential of the domain name selling business.

2. Fund.com – In 2008 this site was sold for $9.99 million. As can be seen with insure.com, domain names based around the insurance industry can be sold for millions of dollars.

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How to Make Money Selling Domain Names

Tuesday, August 23rd, 2011

There are so many ways to make money online – you can create AdSense websites that earn money when people click on your banner ads; you can sell wholesale items on eBay for a huge profit; you can even work as a freelance graphic designer or a freelance writer on sites like Elance.com and Guru.com. But one of the best ways to make money online is to sell domain names.

Domain names are defined as “hostnames that identify Internet Protocol (IP) resources such as web sites”. They are incredibly easy to purchase, but it does take some time to develop them into profitable websites.

So how exactly can you make money selling domain names?

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Ten Tips for Picking the Right Domain Name

Friday, July 15th, 2011

Choosing the right domain name is extremely important if you want to maximise the traffic your site receive online. With a great domain name , you can easily outrank even the most competitive sites.

So how exactly should you go about picking your domain name? Here are our top ten tips:

1. Do Your Keyword Research

Before you do anything, brainstorm five keywords that are related to your website. If you plan to sell ‘dog food’ online, then your keywords may be:
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How to use Domain Names to Protect your Online Brand

Thursday, April 28th, 2011

It is important to begin developing strategies to protect your business’ brand as soon as you launch its web presence. A key element of your online brand is a good domain name.

You can find strategies for selecting a good domain name in a number of places. However, some basic principles to keep in mind are to try and keep the domain name simple, keep it close to your business name or how people refer to your business, and make it easy to pronounce and spell by avoiding hyphens, numerical characters and unusual spelling if you can.

Once you have selected a domain name that is available, you should register your domain with a reputable domain name registrar (a service that Digital Pacific provides). It is then time to start protecting your brand. It’s best to start doing this before you launch your presence, as the process will become more difficult and costly as your brand grows in popularity.

How to use Domain Names to Protect your Online Brand

Prevent Domain Prospecting

Domain name prospectors buy domains that might be used by businesses that aren’t yet online. They are gambling that once a business decides it wants the domain name, it will be prepared to buy the domain off the prospector for an inflated price. This is also referred to as cyber squatting, and is a practice that has extended to buying similar sounding domain names and obvious misspellings of common words. Prospectors will often set up small portal web pages at a domain and use broadly relevant links to take advantage of affiliate marketing and advertising. These portals generate revenue through page views, high click through rates and affiliate purchases.

Domain prospecting is an issue for you and your business because typos happen all the time. Less savvy internet users may not even realise that they have typed in the wrong address and will think that a domain prospector’s useless page is your business. This is not a good outcome for you as you are unable to control the experience that these potential clients have while they are searching for your products and services.

Strike First

A quick and effective way to stop someone from squatting on variations of your domain name is to register the most likely variations yourself. You should consider registering variations across the major top level domains of .com, .org and .net, as well as the country level domains of your main markets for maximum protection. For example, in Australia this means registering .com.au, .org.au and .net.au domains where possible. AuDA, the body responsible for the governance of Australian domain names, places specific restrictions around registering many of the .au domains. This will reduce the likelihood of opportunistic squatting around your .au domain names, but will not protect you completely.

Guard Against Bad Publicity

Another domain name phenomenon worth watching is disgruntled customers (and sometimes competitors) using variations of your domain name to publish negative impressions of your brand. A common technique is to add the word “sucks”or something similar to the end of a domain name and use the site to publish negative reviews and opinions of a service. A well-known example is the large number of sites that have been created to discuss the service of PayPal (try typing “paypal sucks” into Google for a taste). While it won’t be economical to register every potential offensive domain, it could be to your benefit to own and control the more obvious options if you operate business that focuses on customer service.

Be Ever Vigilant

Protecting your brand through domain name ownership is not a “cheap and easy” task. Less reputable organisations will continue to look for new ways to gain an advantage off the back of your brand, and different techniques will continue to be developed. However, protecting your domain name has clear and immediate benefits for all businesses serious about owning their brand and reputation online.

How to use Domain Names to Protect your Online Brand

How to use Domain Names to Protect your Online Brand How to use Domain Names to Protect your Online Brand How to use Domain Names to Protect your Online Brand How to use Domain Names to Protect your Online Brand How to use Domain Names to Protect your Online Brand How to use Domain Names to Protect your Online Brand How to use Domain Names to Protect your Online Brand How to use Domain Names to Protect your Online Brand How to use Domain Names to Protect your Online Brand

IPv4 Exhaustion – Is The Internet Running Out Of Room?

Tuesday, April 12th, 2011

As you may have already read, the internet is, in theory, about to run out of IP addresses. “What does that even mean?” I hear you ask, and I’m glad you did.

There is a lot of conflicting information about this address situation (also known as “IPv4 exhaustion“) and what it means for internet users, with the most obvious concern cited that somehow the internet is about to “run out of room”.

Rest assured that this is not the case. There are plenty of IP addresses for everybody.

What is an IP address anyway?

IP stands for Internet Protocol, which is a way for devices to communicate with each other over a network. While the technical details of the Internet Protocol and the network communications protocol stack are many and detailed, it is enough to know that every device that communicates on a network that uses IP needs to have a unique number. This number is referred to as an IP address. Almost every network currently in use, including the internet, uses IP as part of its underlying framework.

There are two versions of IP in use today: IPv4 and IPv6.

Why does it look like we are running out of addresses?

The way that IP is structured creates a finite number of possible addresses. The allocation of these addresses is managed by the Internet Assigned Numbers Authority, which allocated the last large blocks of addresses earlier this year. While there are still many addresses available in already allocated address blocks, it is true that the supply of new IPv4 addresses is “exhausted”.

IP addresses were allocated inefficiently in the early days of the internet, leaving a large number of addresses unused and in the hands of private corporations and government bodies. As the number of people and devices attempting to connect to the internet has grown, the pressure has increased on the publicly available number of IP addresses.

While techniques such as private network addresses and Network Address Translation have been developed to combat the issue, IPv4 exhaustion remains.

IPv4 exhaustion is a concern as IP addresses underpin something that makes the internet easier to navigate — domain names. While machines can remember a series of numbers for a server address, it is not as easy for humans. Domain names were invented as a way of assigning natural language to IP addresses. After all, it is easier to remember www.digitalpacific.com.au than it is to remember 203.19.59.122.

Luckily for everyone, IPv6 is waiting in the wings.

What is the difference between IPv4 and IPv6?

The key difference between IPv4 and IPv6 in relation to the problem of IPv4 exhaustion is the number of addresses available for use. IPv4 uses a 32 bit numbering system, which allows for 2^32 or 4,294,967,296 theoretical unique addresses, although in practice the number available is smaller. By contrast, IPv6 uses a 128 bit numbering system, increasing the number of theoretically available addresses to 2^128, or approximately 340 undecillion (a number so large as to be almost meaningless).

Why are we still using IPv4 if IPv6 solves the problem?

A substantial obstacle preventing wide scale adoption of IPv6 is that software and hardware support is still maturing. While the latest versions of most operating systems now support IPv6 natively, hardware support is still immature, particularly at the consumer level. Consumers replace hardware such as routers and switches less often than they upgrade their software, leaving a large amount of legacy hardware still in use that is not IPv6 ready or capable.

Another issue is that IPv6 was not designed to be interoperable with IPv4. Anyone who wishes to offer an IPv6 service has to run it alongside an existing IPv4 service and use special network gateways to translate between the two different versions. This arrangement requires a service provider to maintain two separate services, increasing the amount of resources required to operate their business.

Should I be worried?

Short answer: no.

For the average internet user, the internet will continue as it has always done before. For example, Digital Pacific was recently assigned around 64 million IPv6 addresses, guaranteeing that your favourite web hosting company won’t run out anytime soon. This does not include all the IPv4 addresses still available for Digital Pacific customers.

The techniques that have been pioneered to combat IPv4 exhaustion will continue to provide enough space for the internet to keep growing in the short term.  These techniques also buy time necessary to enable IPv6 adoption to increase and to enable more IPv6-ready consumer hardware to enter the market.

For now, there is still enough room for everybody.
IPv4 Exhaustion   Is The Internet Running Out Of Room?

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Domain Registration Scam

Thursday, November 4th, 2010

We’ve told you about domain renewal scams before and would like to bring a similar one to your attention. Once again we’ve chosen to call this a scam even though it is technically a legit, yet deceiving, business practice.

This letter was forwarded on to us from one of our customers who own a .com.au domain. The way the scam operates is through a document sent in the mail that looks like an invoice for your domain. In reality it’s asking you to register a slight variation of your domain name at a heavily inflated price. As you can see on the letter the stated domain is a .com where the recipient owns a .com.au domain.

Domain Registration Scam

Because these letters look like an invoice a lot of people are paying them, no questions asked, especially with the prospect of receiving a free gift (a portable DVD player in this case)  for paying before a certain date. As we said, technically this is a legal operation – notice the ‘this is an invitation to register’ in small text – but it’s extremely misleading and unethical and we don’t want people to be taken advantage of!

What to do if you get one of these letters? Throw it in the bin. Or if it’s from a different letter, please let us know about it so that we can bring it to the attention of our readers.

 

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