May 12th, 2012
Blogs can be wonderful marketing tools, but only when they are used properly. Many businesses do not know how to drive Internet traffic to their blog and so they eventually give up creating posts. If these businesses perform these blog activities they will increase their blog traffic, eventually leading to sales conversions.
1. Patience
One of the biggest lessons people need to learn about blogging is to exercise patience. Building up blog traffic takes time and consistency, so a business must be committed to its blog. “Just trying it out” for a few weeks or even a couple of months might not produce results and is usually a waste of time. Some so-called blogging “experts” promise dramatic traffic increases in short amounts of time, but their tactics do not result in long-term high blog traffic that can sustain future business growth.
2. Consistent Posting
Just like how television shows broadcast at specific times, you need to be posting blog posts on a consistent basis in order to draw in traffic. For example, if a popular television show were to broadcast episodes every few weeks and on different days of the week viewership would be much lower. You need to commit to blogging at least once a week, but the more often you blog the faster you will build a following.
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Tags: blogs, content management system, online business, SEO, tips and tricks, wordpress
Posted in Attracting Clients, Business Websites, Tips for Blogs, Tips for Hosting | No Comments »
April 30th, 2012
If your site has old code or you want to give your site a new look, SEO and search engine rank is a concern for an established website and its owner. When you redesign a site, you want to make an attractive website for your users, but moving pages and transitioning code is somewhat delicate when working with SEO and ranking.
Create Unique and Compelling Titles
When designing the code, make sure every page does not have the same title. Google Webmaster Tools will show you an alert if every page on the website has the same title. The title is shown in the search engine result pages, so the title should also have a good description of the page to encourage users to click on your pages.
Avoid Meta Refreshing
Meta refreshing is a technique that redirects users from an old page to a new page. This technique creates a 302 redirect for users and bots reading your site. A 302 redirect does not remove the old page in the search engines, so you create duplicate content in the search engine index. Although the redirect is invisible to visitors, it is not the optimal choice for search engines.
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Tags: how to build a website, online business, online marketing, SEO, tips and tricks, web design, Website Marketing
Posted in Attracting Clients, Business Websites, SEO Explained, Web Design, Website Marketing | No Comments »
April 17th, 2012
Of the many elements of online marketing, pay per click (PPC) advertising is one of the quickest and most straightforward ways of getting traffic to your website. With PPC advertising, you can also enjoy having complete control over the advertising costs. You’ve probably already heard of Google AdWords. Although there are other companies which provide PPC advertising, this is by far the most common one.
AdWords and other PPC programs work by placing advertisements on sites which have AdSense installed on them. Hundreds of millions of webpages have AdSense installed, since it provides a small stream of income to the owner of the site it’s on. Every time someone clicks on an advertisement, the owner of the website that it’s displayed on gets paid. Meanwhile, you get another visitor to your site.
Using PPC advertising, you can set your daily advertising budget. If, for example, you set your daily budget to $10, your advertisements will no longer be displayed for the rest of that day once they’ve received $10 worth of clicks. The cost per click varies greatly depending on the keywords and phrases involved, but it is generally only a few cents per click. Advertisements where there is a lot of competition can be a great deal higher though. You can find out the estimated cost per click by using the Google AdWords Keyword Tool. This tool is also useful for helping you to choose the right keywords for your advertisements.
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Tags: Adwords, marketing, online business, online marketing, PPC, tips and tricks, traffic analysis, Website Marketing
Posted in Attracting Clients, Business Websites, Marketing and PR, Website Marketing | No Comments »
April 11th, 2012
The very first step to establishing any kind of an online presence for your business is, of course, to choose your web address. This is also known as a domain name. Domain name registration should be done carefully, since there are various important elements of Internet marketing which should be taken into account at this point. This article provides useful tips for beginners to registering a domain name. Consider the following tips.
1. Shorter is Better
While your domain name should, ideally, either be your name or company name or otherwise provide some indication as to the type of content of the site, you should always aim to keep it short. There’s no hard and fast rule with regards to the length of the domain name, although most registrars place a limit which is less than the global maximum of 63 characters. Keep it short, simple and easy to spell so that your visitors will be more likely to remember the address.
2. Choosing the Top-Level Domain (TLD)
The top-level domain is the final part of the web address. The most common is “.com,” although almost every country and territory in the world has its own TLD and there are many others which are open to registration for anyone. Most business and money-making websites should stick to the .com suffix. You should use the TLD for your country if the content of your site is only relevant to others in your country, or your business is a local one.
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Tags: au domain, blogs, domain, Domain Names, how to build a website, online business, tips and tricks, url, Web Hosting
Posted in Business Websites, Domain Names, Great Domain Names, Tips for Hosting | No Comments »
March 22nd, 2012
When you purchase a domain name, you reserve the name for a specified duration, which is typically a year or two years. The registrar where you purchase and reserve the domain name usually sends you a notice when your domain name is about to expire. Some registrars even send you multiple messages for several months up until the name expires. However, if you forget to register your domain, you must take several steps to get the site back up and running after the domain expires.
Purchase the Domain Name
Even though the domain name has expired, the registrar typically gives you a recovery period that can extend between 14 to 60 days. This is the grace period that is reserved in case domain name owners accidentally forget to reserve the name by the deadline. The first step to recover your domain name is to log in to your registrar account and purchase the domain name for another year. The cost to re-register is approximately $20, depending on the registrar prices and the type of top-level domain you reserve.
Point the DNS Servers to Your Hosting Name Servers
After the domain name expires, the name servers are automatically set to the registrar’s site. DNS is the protocol that translates a friendly domain name to the IP address of the host server, which is how a Web browser is able to find and open a website. Some hosting companies have a wizard within your control panel that automates the transfer, but this wizard might not work when a domain name expiration occurs.
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Tags: au domain, domain, Domain Names, expired domain, online business, Web Hosting
Posted in Business Websites, Domain Names, Great Domain Names, Tips for Hosting | No Comments »
March 13th, 2012
Whether you’re a social networking junkie or you don’t even know how to check your own email, you’ve probably heard about Pinterest. It skyrocketed into the virtual world in 2011 and has now become one of the top social networking websites. Learn the basics to discover what Pinterest can do for you.
What Is Pinterest?
Like other social networking sites, Pinterest provides a way for people to share information with their friends. The information exchange is primarily fueled by photos and images. Do you have a photo of your dream home? Pinterest is the place to share it.
How Does It Work?
Imagine if all the people in your neighborhood mounted large bulletin boards on their front doors. On your door, you would use tacks to pin up images of everything you like, such as clothing from fashion magazines, recipes and decorating ideas. If desired, you could jot down a short comment about everything you posted. Then, you could walk around and see all of your neighbors’ boards. If you liked something you saw, you could make a copy of one of the images and repin it on your own board. This scenario is exactly what Pinterest provides in an online environment, except your neighbors are any people with Pinterest accounts that you choose to follow.
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Tags: images, marketing, online business, online marketing, pinterest, social media
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February 29th, 2012
Granted that you have not spent the last few years hiding in a cave sans computer and Internet connection, you should be familiar with cloud hosting or must have at least heard of it. However, regardless of whether or not you know what it is, chances are that you’ve already been exposed to this kind of hosting service. Google, after all, is among the biggest and earliest proponents of “the cloud.” So if you’ve ever performed a Google search or used Gmail, then yes you do have experience with a cloud-hosted site.
But what exactly is cloud hosting?
Simply put, it is a type of web hosting that utilises multiple linked servers to house and support a website. Instead of being reliant on a single physical server in the way that traditional hosting services are, cloud hosting taps into the virtually unlimited computing power of many servers grouped together to form a network or a “cloud.” These servers are usually not gathered in one place but are distributed in various data centers, hence directing the focus away from the state and location of the computer hardware to the website’s condition and upkeep.
So, why choose cloud hosting?
For several reasons, two of which are scalability and performance. With the processing capabilities of numerous servers at your disposal, there is no reason why your website should be restrained by the limitations of a dedicated/shared server. Cloud hosting offers you as much processing power as you need to make it easy for your site to handle a surge in usage. You won’t have to worry about the server crashing when there’s an increase in traffic or suffer the burden of migrating to a different server. You can expand and add on a new server when the need arises. Resources are available on demand, and you can access them when necessary, with no disruption or disturbance to your site’s performance.
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Tags: cloud hosting, domain, Domain Names, how to build a website, online business, Web Hosting
Posted in Business Websites, Cloud Hosting, Domain Names, Random, Tips for Hosting, Web Hosting | No Comments »
February 15th, 2012
To setup your iPhone to access your email account, do the following:
1. Select the Settings button
2. Select Mail, Contacts, Calenders
3. Select Add Account
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Tags: Email, iPhones
Posted in Email, Random, Tips for Hosting | No Comments »
February 7th, 2012
With some sensible planning and diligent work you can lift your site high in the search engines’ rankings. But make a few crucial mistakes, and your site may never leave the bottom. There are a few common mistakes that people make when optimizing their websites with on page SEO. So here are four examples of what NOT to do:
1. No Alt Tags
Perhaps the most common mistake people make with on page SEO is leaving alt tags out of images. The alt tag is the text that shows up when a cursor hovers over an image. It’s also displayed when an image fails to load, so visitors have a good idea what the image is. Best of all, an alt tag is the perfect place to optimise your keyword, because alt tags count as text to the search engines.
2. Duplicate Titles
A web page’s title is one of the most important factors of on page SEO, yet so many people use the same title for multiple pages. This practice will hurt your site’s chance at ranking high. Search engines hate duplicates. Also, a page’s title is the perfect place to optimise your keywords, so take advantage of it. Always include your main keywords in your titles.
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Tags: Google, online marketing, SEO, tips and tricks, Website, Website Marketing
Posted in Attracting Clients, Business Websites, Marketing and PR, SEO Explained, Website Marketing | 1 Comment »
January 31st, 2012
To setup your copy of Mac Mail, do the following:
1. Start your copy of Mac Mail from the dock.
2. The Welcome to Mail screen will appear.
- Enter your name, department or business name in the Full name field. This is what people will see when they receive email from you.
- Enter the full email address and password in the corresponding fields below.
- Click on the Continue button
3. The Incoming Mail Server screen will appear.
For Account Type select IMAP.- For description enter a short summary of either the name or purpose of the mailbox.
- For Incoming Mail Server enter the name of your mail server “mail.yourdomainname.com”.
- For User Name enter the full email address.
- For Password enter the current password for your email account.
- Click on the Continue button.
4. A Verify Certificate window will appear.
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Tags: Domain Names, Email, How To, Mac mail, Web Hosting, Website
Posted in Random, Support, Tips for Hosting | No Comments »
